Brand Experience Associate - Experiential Activation

Sazerac

Frankfort (KY)

On-site

USD 81,000 - 121,000

Full time

14 days+

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Job summary

Sazerac is seeking an Associate Brand Manager - Brand Experience to support Homeplace strategy, visitor-acquisition and activation plans across Buffalo Trace Distillery, Sazerac House, and global Homeplaces. You’ll collaborate with Brand Marketing, Communications, Operations, Retail, Finance and agencies to deliver attendance, engagement and business objectives.

The preferred location is Buffalo Trace Distillery in Kentucky, with up to 25% travel.

Qualifications

Bachelor's degree required.
1 year of relevant experience.
Experience working cross-functionally across multiple functions.
Demonstrated ability to manage multiple projects simultaneously.
Strong organizational, planning, analytical, and problem-solving skills.
Proficiency with Microsoft Office and business systems.
Ability to learn new systems and processes quickly.
Ability to influence and communicate effectively with all levels.
Ability to travel up to 25%.

Responsibilities

Support attendance, engagement and commercial contribution across sites.
Assist execution of strategic plan, annual marketing plan, activation plan and budget.
Lead development of seasonal programming and initiatives for consumer experience and visitation.
Translate brand launches into Homeplace experiences with brand teams.
Manage agency and cross-functional development of creative assets and PR.
Prioritize site investments using data to drive actions and recommendations.