Associate Brand Manager - Brand Experience

Sazerac; Frankfort (KY); On-site; USD 81,000 - 121,000; Full time

Job summary

Sazerac is seeking an Associate Brand Manager - Brand Experience to support Homeplace strategy, visitor-acquisition and activation plans across Buffalo Trace Distillery, Sazerac House, and global Homeplaces. You’ll collaborate with Brand Marketing, Communications, Operations, Retail, Finance and agencies to deliver attendance, engagement and business objectives.

The preferred location is Buffalo Trace Distillery in Kentucky, with up to 25% travel.

Qualifications

• Bachelor's degree required.
• 1 year of relevant experience.
• Experience working cross-functionally across multiple functions.
• Demonstrated ability to manage multiple projects simultaneously.
• Strong organizational, planning, analytical, and problem-solving skills.
• Proficiency with Microsoft Office and business systems.
• Ability to learn new systems and processes quickly.
• Ability to influence and communicate effectively with all levels.
• Ability to travel up to 25%.

Responsibilities

• Support attendance, engagement and commercial contribution across sites.
• Assist execution of strategic plan, annual marketing plan, activation plan and budget.
• Lead development of seasonal programming and initiatives for consumer experience and visitation.
• Translate brand launches into Homeplace experiences with brand teams.
• Manage agency and cross-functional development of creative assets and PR.
• Prioritize site investments using data to drive actions and recommendations.

Skills

Cross-functional collaboration

Project management

Analytical thinking

Communication skills

Microsoft Office

Travel readiness

Education

Bachelor's degree

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

The Associate Brand Manager - Brand Experienceis responsible for supporting the development and execution of Homeplace strategy, annual visitor-acquisition and activation plans, programming calendars and budgets. This role helps bring priority Sazerac brands to life across Buffalo Trace Distillery, Sazerac House, and global Homeplaces through distinctive visitor experiences, launches and campaigns. It partners closely with Homeplace leaders, Brand Marketing, Communications/PR, Operations, Retail, Food & Beverage, Finance, Compliance, agencies and suppliers to deliver attendance, engagement and business objectives.

The preferred location for this position will be Buffalo Trace Distillery.

What You’ll Do:

• Homeplace Fiscal Year Growth: Support cross-functional plans that grow attendance, consumer engagement and the commercial contribution of BTD, Sazerac House and global Homeplaces.
• Strategic Brand Initiative: Support execution of strategic plan, annual marketing plan, activation plan and budget to reach sales and profit objectives.
• Programming & Experience Innovation: Lead development of seasonal programming, special experiences and new initiatives that strengthen the consumer experience and drive visitation.
• Brand Launches & Priority Campaigns: Translate priority Sazerac brand launches and campaigns into relevant Homeplace experiences, partnering with brand teams to create distinctive consumer engagement.
• Creative Development & Communications: Manage agency and cross-functional development of creative assets, PR, digital content and marketing materials that support Homeplace programs and visitor acquisition.
• Site & Portfolio Prioritization: Allocate time and resources across BTD, Sazerac House and global Homeplaces using attendance, NPS, revenue and campaign performance data; turn insights into actions and business-review recommendations.

Qualifications/Requirements

Required:

• Bachelor's degree
• 1 year of relevant experience
• Experience working cross-functionally across multiple functions
• Demonstrated ability to manage multiple projects simultaneously
• Strong organizational, planning, analytical, and problem-solving skills
• Proficiency with Microsoft Office and business systems
• Ability to learn new systems and processes quickly
• Ability to influence and communicate effectively with all levels of the organization
• Ability to travel up to 25%

Preferred:

• Experience in hospitality, tourism, visitor attractions, experiential marketing
• Experience presenting to or working with senior leadership
• Experience managing external agenciesExperience supporting brand launches, campaign activations, or new visitor-experience initiatives

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $81,000 - $121,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.