Brand Experience Associate — Visitor Activation & Programs

Sazerac Company; Frankfort (KY); On-site; USD 81,000 - 121,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401K

Paid time off

Job summary

Buffalo Trace Distillery is a key on-site location for Sazerac Company, seeking an Associate Brand Manager - Brand Experience to develop and execute Homeplace strategies, annual plans, programming calendars and budgets.

You’ll collaborate with Brand Marketing, Operations, Finance and agencies to deliver attendance, engagement and revenue goals across Buffalo Trace Distillery, Sazerac House, and global Homeplaces.

Qualifications

• Bachelor's degree required.
• 1 year of relevant experience.
• Experience working cross-functionally across multiple functions.
• Demonstrated ability to manage multiple projects simultaneously.
• Strong organizational, planning, analytical, and problem-solving skills.
• Proficiency with Microsoft Office and business systems.
• Ability to travel up to 25%.

Responsibilities

• Support cross-functional plans that grow attendance, consumer engagement and the commercial contribution of BTD, Sazerac House and global Homeplaces.
• Support execution of strategic plan, annual marketing plan, activation plan and budget to reach sales and profit objectives.
• Lead development of seasonal programming, special experiences and new initiatives that strengthen the consumer experience and drive visitation.
• Translate priority Sazerac brand launches and campaigns into relevant Homeplace experiences, partnering with brand teams to create distinctive consumer engagement.
• Manage agency and cross-functional development of creative assets, PR, digital content and marketing materials that support Homeplace programs and visitor acquisition.
• Allocate time and resources across BTD, Sazerac House and global Homeplaces using attendance, NPS, revenue and campaign performance data; turn insights into actions and business-review recommendations.

Skills

Cross-functional collaboration

Project management

Analytical thinking

Communication

Organizational skills

Travel readiness

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Buffalo Trace Distillery is a key on-site location for Sazerac Company, seeking an Associate Brand Manager - Brand Experience to develop and execute Homeplace strategies, annual plans, programming calendars and budgets.

You’ll collaborate with Brand Marketing, Operations, Finance and agencies to deliver attendance, engagement and revenue goals across Buffalo Trace Distillery, Sazerac House, and global Homeplaces.