Home Health Growth Strategist: Referrals & Census

TheraCare Home Health; Stafford (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive Wages

401k with match

Medical, Dental, Vision & Supplemental

Vacation, Sick, Personal Holiday &Paid

Short-Term Disability

Life Insurance

Tuition & CEU Reimbursement

Rewards & Recognition Program

Job summary

TheraCare Home Health is seeking a Home Health Business Development Specialist in Texas to drive referral growth and census expansion by building partnerships with hospitals, SNFs, physician practices, and community partners.

You will lead strategic marketing initiatives, conduct sales calls and presentations, and collaborate with clinical teams to optimize referral-to-admission conversions. This role requires 3+ years of BD in home health and strong communication skills.

Qualifications

• Three+ years of home health business development experience.
• Proven track record of achieving census growth goals.
• Understanding of post-acute care and referral sources.

Responsibilities

• Develop and execute strategic business development and healthcare marketing plans that support referral growth and patient census objectives.
• Build and maintain referral relationships with hospitals, physician practices, SNFs, and community organizations.
• Conduct sales calls, presentations, educational programs, and in-service meetings to promote home health services.
• Identify and pursue referral opportunities, market trends, and business growth initiatives within the assigned territory.
• Maintain and grow patient census and referral activity in alignment with organizational goals.
• Collaborate with leadership to support market expansion strategies and business development initiatives.
• Assist with the development, implementation, and evaluation of marketing materials, campaigns, and outreach activities.
• Support the recruitment, training, coaching, and development of business development personnel when assigned.
• Partner with clinical and operational teams to facilitate efficient referral-to-admission processes and improve conversion outcomes.
• Monitor referral pipelines, lead-tracking systems, conversion ratios, and business development metrics.
• Provide regular reporting and communication regarding market activity, referral trends, growth opportunities, and performance results.
• Represent the organization professionally within healthcare networks and community partnerships.
• Maintain confidentiality of patient and referral-source information in accordance with HIPAA and organizational policies.
• Participate in Quality Assurance and Performance Improvement (QAPI) activities as assigned.
• Support organizational readiness for surveys, audits, and compliance reviews related to admissions and referral processes.

Skills

Home health business development

Market analysis

Communication & presentation

Relationship building

Tools

CRM/lead-tracking systems

Microsoft Office

Job description

TheraCare Home Health is seeking a Home Health Business Development Specialist in Texas to drive referral growth and census expansion by building partnerships with hospitals, SNFs, physician practices, and community partners.

You will lead strategic marketing initiatives, conduct sales calls and presentations, and collaborate with clinical teams to optimize referral-to-admission conversions. This role requires 3+ years of BD in home health and strong communication skills.