Hispanic Market & Community Engagement Lead - TX

Advance America, Cash Advance Centers, Inc.; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Advance America in Irving, TX is seeking a Texas Hispanic Market Initiatives Manager to lead engagement and growth strategies across the state. This role sits at the intersection of community outreach, marketing, and business development, driving culturally relevant programs to deepen brand trust and expand customer reach.

You will partner with Marketing to develop bilingual campaigns, build partnerships with Hispanic Chambers of Commerce, nonprofits, and local leaders, and represent the company

Qualifications

• Bachelor’s degree in Marketing, Ecommerce, Business, Communications, or a related field.
• Bilingual — Fluent in English and Spanish (written and verbal) required.
• 3–6+ years of experience in community outreach, multicultural marketing, digital marketing a plus.
• Deep understanding of Texas Hispanic culture, values, and consumer behavior.
• Travel within Texas as needed (up to 50% monthly).
• Strong presentation and relationship-building skills.

Responsibilities

• Develop and lead a comprehensive Hispanic market strategy for Texas, aligned with broader growth objectives.
• Identify high-opportunity markets and communities across Texas with significant Hispanic populations.
• Build and maintain relationships with community organizations, advocacy groups, cultural institutions, and local leaders.
• Serve as a cultural liaison and subject matter expert for internal teams on Hispanic consumer insights and trends specific to Texas.
• Partner with Marketing to co-develop bilingual (English/Spanish) campaigns, materials, and digital content for the Texas Hispanic market.
• Provide cultural guidance and review on marketing assets targeting Texas Hispanic audiences to ensure authenticity and relevance.
• Collaborate on social media strategy, local advertising, and event sponsorships targeting Texas Hispanic communities.
• Analyze Spanish campaign performance and provide data-driven recommendations to optimize acquisition and retention tactics.
• Partnering with Branch Leadership, plan and execute community events, sponsorships, and activations in key Texas markets.
• Represent Advance America at Hispanic community events, trade shows, and cultural celebrations in key Texas markets (e.g., Fiesta, NIOSA, Hispanic Heritage Month).
• Develop partnerships with Hispanic Chambers of Commerce, nonprofits, and community organizations across Texas.

Skills

Bilingual English/Spanish

Presentation skills

Relationship building

Communication skills

Travel up to 50% within Texas

Education

Bachelor’s degree in Marketing, Ecommerce, Business, Communications, or related field

Job description

Advance America in Irving, TX is seeking a Texas Hispanic Market Initiatives Manager to lead engagement and growth strategies across the state. This role sits at the intersection of community outreach, marketing, and business development, driving culturally relevant programs to deepen brand trust and expand customer reach.

You will partner with Marketing to develop bilingual campaigns, build partnerships with Hispanic Chambers of Commerce, nonprofits, and local leaders, and represent the company