Texas Hispanic Market Growth Lead

Advance America, Cash Advance Centers, Inc.; Town of Texas (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Advance America, a national licensed financial services company, seeks the Texas Hispanic Market Initiatives Manager to lead bilingual community engagement and growth strategy across Texas. The role sits at the intersection of outreach, marketing, and business development, driving culturally relevant programs that deepen brand trust and expand customer reach.

You will partner with Marketing to develop bilingual campaigns, build relationships with Hispanic chambers and nonprofits, and guide

Qualifications

• Bachelor’s degree required in marketing, business, or communications.
• Fluent in English and Spanish, written and verbal.
• 3–6+ years in community outreach or multicultural marketing.
• Experience collaborating with marketing teams on multicultural campaigns.
• Willingness to travel up to 50% monthly across Texas.

Responsibilities

• Develop and lead Hispanic market strategy for Texas.
• Identify high-opportunity markets with large Hispanic populations.
• Build relationships with community organizations and leaders.
• Co-develop bilingual campaigns and content with Marketing.
• Provide cultural guidance for marketing assets targeting Texas Hispanics.

Skills

Bilingual English/Spanish

Community outreach

Multicultural marketing

Public speaking

Relationship building

Education

Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field

Job description

Advance America, a national licensed financial services company, seeks the Texas Hispanic Market Initiatives Manager to lead bilingual community engagement and growth strategy across Texas. The role sits at the intersection of outreach, marketing, and business development, driving culturally relevant programs that deepen brand trust and expand customer reach.

You will partner with Marketing to develop bilingual campaigns, build relationships with Hispanic chambers and nonprofits, and guide