Texas Hispanic Market Growth Lead

Advance America; Dallas (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) matching

Paid time off

Parental leave

Volunteer days

Job summary

Advance America in Texas is seeking a Manager of Texas Hispanic Initiatives to lead engagement and growth in the Hispanic market across the entire state. The role sits at the intersection of community outreach, marketing, and business development to authentically connect with local communities.

You will develop strategy, collaborate with marketing for bilingual campaigns, and build relationships with chambers, nonprofits, and cultural organizations.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Ecommerce, or a related field.
• Full bilingual fluency in English and Spanish — written and verbal (required)
• 3–6+ years of experience in community outreach, multicultural marketing, or digital marketing

Responsibilities

• Develop and lead a comprehensive Hispanic market strategy for Texas aligned with Advance America's growth objectives
• Partner with our Marketing team to create bilingual (English/Spanish) campaigns and content that connect authentically
• Build relationships with Hispanic Chambers of Commerce, nonprofits, cultural institutions, and community organizations statewide
• Represent Advance America at cultural events and celebrations across Texas — from Fiesta and NIOSA to Hispanic Heritage Month
• Track performance, report on community growth, and bring data-driven recommendations to executive leadership

Skills

Bilingual English/Spanish

Community outreach

Digital marketing

Marketing strategy

Education

Bachelor's degree in Marketing, Business, Communications, Ecommerce, or related field

Job description

Advance America in Texas is seeking a Manager of Texas Hispanic Initiatives to lead engagement and growth in the Hispanic market across the entire state. The role sits at the intersection of community outreach, marketing, and business development to authentically connect with local communities.

You will develop strategy, collaborate with marketing for bilingual campaigns, and build relationships with chambers, nonprofits, and cultural organizations.