Higher Ed Marketing & Campaigns Specialist

Columbia University in the City of New York; New York (NY); Hybrid; USD 67,000 - 73,000; Full time

Job summary

Columbia University in New York seeks a Media and Advertising Specialist to coordinate marketing strategies for SPS programs. Reporting to the Director, this role collaborates with internal teams and a partner agency to align tactics with strategy and to manage cross-functional project plans.

The incumbent drives enrollment-focused campaigns, analyzes outcomes, and provides reporting at program and school levels.

Qualifications

• Bachelor's degree and 2–4 years related experience.
• Experience in higher education marketing is preferred.
• Data- and outcome-driven marketing experience.

Responsibilities

• Coordinate marketing projects and traffic agency deliverables to drive enrollments.
• Collaborate with academic and marketing teams to align strategies.
• Monitor, analyze, and report on program and school level outcomes.
• Perform other duties as assigned.

Skills

Project management

Analytics

Communication

Team collaboration

Education

Bachelor's degree or equivalent

Advanced degree preferred

Tools

Excel

Job description

• Job Type: Officer of Administration
• Bargaining Unit:
• Regular/Temporary: Regular
• End Date if Temporary:
• Hours Per Week: 35
• Standard Work Schedule:
• Building:
• Salary Range: $67,300 - $73,000

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Position Summary

Reporting to the Director, Media and Advertising, the Media and Advertising Specialist (“Specialist”) coordinates efforts to identify, define, implement, and analyze the marketing strategies for a subset of the programs offered at SPS.

The Specialistworks collaboratively with internal teams and a partner agency to ensure tactics align with the identified strategy. The Specialist coordinates cross-functional marketing project plans, tracks deliverables and timelines, and adjusts implementation details as needed to support established program goals.

The incumbent exercises discretion and judgment in resolving non-routine operational issues, determining appropriate courses of action, and coordinating solutions across University shared-service partners. The Specialist is responsible for assessing competing operational priorities, identifying and addressing exceptions and process deficiencies, and implementing solutions within established areas of authority, escalating matters requiring policy or senior management determinations.

Responsibilities

Project manage and traffic agency deliverables (30%)

• Assistsmarketing team, program directors, and program operations directors in identifying target populations for each program.
• Engages and collaborates with stakeholders to translate established marketing goals into coordinated action plansto drive enrollments for the specialized Master’s, high school and summer programs.
• Independently prioritizes and executes action steps to achieve targeted goals and outcomes within established marketing strategies.
• Coordinates cross-functional marketing project plans, tracks deliverables and timelines, and adjusts implementation details as needed to support program goals.
• Assesses effectiveness and impact of initiatives for marketing, advertising, and communications.

Interaction with Academic teams on marketing efforts and reporting (35%)

• Collaborates with marketing team to conduct research projects that explore advertising opportunities and/or identifynew targets and competitors in the market.
• Collaborates with stakeholdersto evaluate operational needs and align efforts with the identified strategies.
• Collaborates with marketingand recruitment teamsto support events digitally.
• Ensures marketing content aligns with established messaging strategy and program objectives.

Reporting & Analytics (20%)

• Monitors the effectiveness and success of the program level and school level strategies.
• Analyzes and reports on the outcomes, lessons learned, and recommended next steps for each program.

Other Duties (15%)

• Performs other duties and projects as assigned or requested.

Minimum Qualifications

• Bachelor's degree and/or equivalent related experience required
• 2 - 4 years related experience

Preferred Qualifications

• Advanced degree in relevant area
• Experience in higher education
• Data and outcome-driven market project experience
• Prior experience developing and executing marketing strategy in higher education

Other Requirements

• Significant experience with the Office Suite of programs (Excel, PowerPoint, Word), and Analytics programs (Google Analytics)
• Experience in and knowledge of response-driven campaigns or programs (print and online)
• Significant knowledge of the competitive landscape for higher educational offerings
• Excellent interpersonal, oral, and written communication skills
• Exceptional attention to detail, strong organization and time management skills
• Ability to work independently as well as in teams
• Demonstrated ability in project management and ability to handle multiple projects simultaneously

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.