Higher Education Demand Gen Lead | Full-Funnel Campaigns

SHI; New Jersey; On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health benefits

Career growth opportunities

Diversity commitment

Modern facilities and technology

Job summary

SHI is seeking a Demand Generation Manager - Higher Education to lead strategy, development, and execution of full-funnel marketing programs targeting higher education. This role aligns marketing with sales priorities and translates broad sector campaigns into education-specific engagement strategies.

The candidate will integrate campaigns across digital, content, events, and ABM to deliver measurable pipeline growth and revenue impact.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of marketing experience, with a focus on higher education and/or public sector markets.
• Willingness to travel approximately 15-20%.

Responsibilities

• Develop and execute full-funnel demand generation campaigns tailored to the higher education market.
• Translate SHI's campaign frameworks into targeted engagement strategies aligned with institutional priorities and buying groups.
• Orchestrate multi-channel marketing programs across digital, content, events, and ABM initiatives to drive engagement and pipeline growth.
• Ensure alignment between campaign messaging, targeting, and execution within SHI's marketing framework.
• Partner with sales teams to align marketing strategies with account plans and growth objectives.

Skills

Strategic thinking

Detail-oriented

Communication

Teamwork

Collaboration

Willingness to Learn

Education

Bachelor's degree in Marketing, Business, or related field

Job description

SHI is seeking a Demand Generation Manager - Higher Education to lead strategy, development, and execution of full-funnel marketing programs targeting higher education. This role aligns marketing with sales priorities and translates broad sector campaigns into education-specific engagement strategies.

The candidate will integrate campaigns across digital, content, events, and ABM to deliver measurable pipeline growth and revenue impact.