Communications Architect, AI-Powered Student Journeys

EdPlus at Arizona State University; Scottsdale (AZ); Hybrid; USD 72,000 - 74,000; Full time

Benefits offered by this job

Retirement

Family Resources

Tuition Reduction (Eligible ASU)

Job summary

ASU EdPlus seeks a Communications Specialist to design, deploy, and measure targeted campaigns across channels from inquiry to graduation. You will personalize experiences for national and international audiences, leveraging Marketing Cloud tools and AI-driven methods.

You will collaborate with academic units, CRM teams, and enrollment services to optimize student communication, ensuring timely and relevant messaging while adhering to CAN-SPAM and privacy standards.

Qualifications

• Experience with Salesforce Marketing Cloud including Journey Builder.
• Proficiency creating mobile, responsive email communications using HTML/CSS/AMPScript.
• Record of developing, executing, and analyzing marketing campaigns for student audiences.
• Ability to manage multiple projects with strong organizational skills.
• Experience in higher education or similar setting is a plus.

Responsibilities

• Develop end-to-end communication flows guiding prospective students from inquiry to enrollment.
• Champion AI-driven personalization at scale using Marketing Cloud tools.
• Use data to identify pain points, run multivariate tests, and optimize campaigns.
• Collaborate with stakeholders to build comprehensive communication strategies.
• Create contextual content and manage campaigns across email, SMS, app notifications.

Skills

Salesforce Marketing Cloud

Journey Builder

HTML

CSS

AMPScript

Email campaigns

AI personalization tools

Data-driven optimization

SMS campaigns

Education

Bachelor’s degree

Tools

Marketing Cloud tools

Job description

ASU EdPlus seeks a Communications Specialist to design, deploy, and measure targeted campaigns across channels from inquiry to graduation. You will personalize experiences for national and international audiences, leveraging Marketing Cloud tools and AI-driven methods.

You will collaborate with academic units, CRM teams, and enrollment services to optimize student communication, ensuring timely and relevant messaging while adhering to CAN-SPAM and privacy standards.