Director, Education Marketing & Demand Gen (Hybrid)

U.S. News & World Report; Washington (District of Columbia); Híbrido; USD 120 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive benefits

Hybrid schedule

Tuition reimbursement

Resumo da oferta

U.S. News & World Report is seeking a senior marketing leader to establish and scale demand generation for U.S. News Education. You will design and execute campaigns, nurture programs, and display advertising strategies that drive awareness and pipeline.

You will partner with Sales, PR, Social and Product teams to build cross-functional programs, define MQLs, lead scoring, and ROI metrics, and manage a team of marketing managers and contractors to accelerate growth.

Qualificações

• Ten years in marketing with at least five years in progressive leadership roles in a B2B company.
• Established relationships with university executives or senior higher-ed stakeholders.
• Bachelor's degree required in a related field; MBA nice to have.

Responsabilidades

• Establish a marketing structure within U.S. News Education to lead demand generation.
• Develop, execute, and measure campaigns including email nurture programs and display advertising.
• Lead routing framework, lead scoring, and MQL governance; automate MQL alerts in Zoho.

Conhecimentos

Leadership

Communication

Analytics

B2B marketing

Formação académica

Bachelor's degree

MBA (nice)

Ferramentas

Zoho CRM

Descrição da oferta de emprego

U.S. News & World Report is seeking a senior marketing leader to establish and scale demand generation for U.S. News Education. You will design and execute campaigns, nurture programs, and display advertising strategies that drive awareness and pipeline.

You will partner with Sales, PR, Social and Product teams to build cross-functional programs, define MQLs, lead scoring, and ROI metrics, and manage a team of marketing managers and contractors to accelerate growth.