Healthtech Demand Gen Manager (3-Month Contract)

Carex Consulting Group; Madison (WI); Presencial; USD 90.000 - 120.000; A tiempo parcial

Descripción de la vacante

Carex Consulting Group is partnering with a growing healthcare technology company to hire a Demand Generation Marketing Manager to lead hands-on marketing execution, drive qualified leads, and support pipeline growth for its SaMD solutions. This is an initial 3month contract opportunity with potential extension or conversion to a permanent position.

You will manage multi-channel campaigns, marketing automation, content, events, and lead generation while partnering closely with sales to drive

Formación

• 5+ years in B2B demand generation and marketing operations, ideally in healthcare tech.
• Hands-on HubSpot experience including automation, workflows, lead scoring, and reporting.
• Proven success delivering campaigns that generate leads and pipeline.
• Experience managing websites, SEO, digital campaigns, and content production.
• Strong writing, PM and analytical skills across multiple initiatives.
• Experience collaborating with agencies, freelancers, and vendors.
• Ability to own strategy and execution in a fast-paced environment.
• Healthcare marketing exposure is a plus; FDA/HIPAA knowledge is preferred.

Responsabilidades

• Plan, launch, and optimize multi-channel demand generation campaigns across healthcare segments.
• Track funnel metrics (MQLs/SQLs/pipeline) and identify optimization opportunities.
• Own HubSpot administration: lead scoring, lifecycle stages, workflows, email campaigns, CRM integration, dashboards.
• Develop and execute email programs: newsletters, product announcements, promotions, customer sequences.
• Manage website updates, landing pages, SEO, and analytics to boost traffic and conversions.
• Create and oversee content: blogs, white papers, case studies, collateral, videos, presentations.
• Coordinate webinars, trade shows, conferences, and events; manage logistics and follow-up.
• Lead social media on LinkedIn: calendars, publishing, engagement, and performance tracking.
• Partner with internal stakeholders and external agencies to deliver quality initiatives.
• Manage budgets and prioritize resources to drive pipeline growth.

Conocimientos

Demand generation

HubSpot

Marketing operations

Content creation

Email marketing

SEO

Web analytics

B2B marketing

Project management

Vendor management

Educación

Bachelor's degree in Marketing/Communications/Business

Herramientas

Adobe Creative Cloud

Canva

GA4 (Google Analytics)

Descripción del empleo

Carex Consulting Group is partnering with a growing healthcare technology company to hire a Demand Generation Marketing Manager to lead hands-on marketing execution, drive qualified leads, and support pipeline growth for its SaMD solutions. This is an initial 3month contract opportunity with potential extension or conversion to a permanent position.

You will manage multi-channel campaigns, marketing automation, content, events, and lead generation while partnering closely with sales to drive