Healthcare Vertical Marketing Leader

CallRail; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare coverage

401K matching

Stock options

Hybrid work options

Paid parental leave

Flexible vacation policy

Annual educational allowance $2,000

Catered lunch every Tuesday

MARTA transportation or office parking

Job summary

CallRail is seeking a Vertical Marketing Manager to own our healthcare business and drive full lifecycle strategy, positioning, and execution. You’ll own subvertical prioritization, messaging, and budget decisions, partnering with demand generation, content, sales, and product to win in healthcare.

You’ll be deeply curious about the healthcare buyer, track metrics, and communicate results to leadership with a compelling narrative.

Qualifications

• BS/BA in Marketing or a related field; 4–6 years in strategic marketing in healthcare or healthtech.
• Proven end-to-end ownership of go-to-market plans.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication and executive presence.
• Ability to influence cross-functional teams without formal authority.

Responsibilities

• Own the healthcare go-to-market strategy and subvertical prioritization.
• Define healthcare messaging and positioning with demand gen and content teams.
• Partner with sales, product, and leadership to align strategy and execution.
• Monitor KPIs like new MRR, churn, ARPU; act on insights.
• Represent CallRail in healthcare market through external thought leadership.

Skills

Strategic marketing

Healthcare domain expertise

Cross-functional leadership

Analytics and data storytelling

B2B SaaS / martech experience

Education

BS/BA in Marketing or related field

Job description

CallRail is seeking a Vertical Marketing Manager to own our healthcare business and drive full lifecycle strategy, positioning, and execution. You’ll own subvertical prioritization, messaging, and budget decisions, partnering with demand generation, content, sales, and product to win in healthcare.

You’ll be deeply curious about the healthcare buyer, track metrics, and communicate results to leadership with a compelling narrative.