Healthcare Market Strategy Lead

LHH Recruitment Solutions; Charlotte (NC); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

Commuter benefits

401K plan

Job summary

LHH Recruitment Solutions seeks a Strategic Marketing Manager to lead the go-to-market strategy for a growing healthcare vertical within the commercial building products and construction industry.

The role is highly visible and customer-facing, requiring collaboration with Marketing, Sales, Product Management, and Engineering. You will travel to healthcare facilities and translate customer needs into market strategy, product positioning, and growth opportunities.

Qualifications

• 5–7 years of experience in healthcare facilities, healthcare construction, healthcare operations, or related verticals.
• Proven ability to develop strategic marketing plans, go-to-market playbooks, and market-expansion strategies.
• Experience engaging technical and commercial decision-makers across healthcare environments.

Responsibilities

• Develop and lead go-to-market strategy for the healthcare vertical.
• Create healthcare market playbooks, value propositions, messaging, and sales tools.
• Identify growth opportunities across hospitals, health systems, and outpatient environments.
• Translate market and customer insights into recommendations for Product Management, Engineering, and Sales.

Skills

Strategic marketing

Healthcare industry knowledge

Building systems knowledge

Executive communication

Sales enablement

CRM / Salesforce

Education

Bachelor’s degree in Marketing, Business, Engineering, Construction Management, Healthcare Administration, or related field

Tools

Salesforce

Job description

LHH Recruitment Solutions seeks a Strategic Marketing Manager to lead the go-to-market strategy for a growing healthcare vertical within the commercial building products and construction industry.

The role is highly visible and customer-facing, requiring collaboration with Marketing, Sales, Product Management, and Engineering. You will travel to healthcare facilities and translate customer needs into market strategy, product positioning, and growth opportunities.