Healthcare SaaS Outbound Architect — Lead Growth

HartleyCo; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

HartleyCo in San Francisco is seeking a senior outbound sales leader to build the function from the ground up for a healthcare AI startup. You will own the outbound motion, define ICP, messaging, tooling, and reporting, and personally test scripts and campaigns.

You’ll hire and coach the initial SDRs, manage funnel metrics, and shape the broader GTM strategy as the company prepares for a potential Series A. This is a hands-on leadership role with significant ownership.

Qualifications

• 5+ years of B2B SaaS sales or GTM experience.
• 2+ years leading SDRs or BDRs.
• Experience building or redesigning an outbound motion.
• Strong cold-calling and objection-handling fundamentals.
• Ability to set up outbound tooling and reporting yourself.
• Experience hiring, ramping and coaching early-career salespeople.
• Track record managing funnel and pipeline metrics.
• Willingness to remain hands-on in an early-stage environment.

Responsibilities

• Build the outbound playbook from zero.
• Define ICP, targeting, messaging and qualification process.
• Set up the dialer, sequencer, CRM and reporting.
• Personally test scripts and cold-call campaigns.
• Hire and develop the initial SDR team.
• Coach through live calls, reviews and objection handling.
• Own meetings booked, qualified pipeline and opportunity quality.
• Support early deals and shape broader GTM strategy.
• Play a central role in preparing for potential Series A.

Skills

Healthcare sales

Cold calling

Leadership experience

GTM strategy

Tools

Dialer

CRM

Job description

HartleyCo in San Francisco is seeking a senior outbound sales leader to build the function from the ground up for a healthcare AI startup. You will own the outbound motion, define ICP, messaging, tooling, and reporting, and personally test scripts and campaigns.

You’ll hire and coach the initial SDRs, manage funnel metrics, and shape the broader GTM strategy as the company prepares for a potential Series A. This is a hands-on leadership role with significant ownership.