Healthcare Referral Growth Specialist

Sweetwater Care; Fowler (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Sweetwater Care seeks a capable professional to expand its community outreach and build referral relationships with hospitals, clinics, and senior-service organizations. You will drive census and quality mix by connecting with physicians, case managers, and discharge planners, and by providing information to prospective residents and families.

The role emphasizes external sales development (majority of time) and active participation in marketing planning, with collaboration across departments to

Qualifications

• Bachelor’s degree preferred in marketing, health care or related business field.
• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
• Proven success in developing referrals for a medical product from health care target markets.
• Evidence of a local referral network from which to develop referrals.
• Experience with local community groups preferred.

Responsibilities

• Expand community base and develop referral relationships with senior-service organizations, case managers from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
• Understand local industry trends to represent and differentiate the company and its services in the market.
• Take an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and measurable goals.
• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center.
• Maintain up-to-date profiles on existing referral sources and manage seminars to generate quality inquiries.

Skills

Direct sales experience

Referral development

Local networking

Education

Bachelor’s Degree in marketing, health care or related business field

Job description

Sweetwater Care seeks a capable professional to expand its community outreach and build referral relationships with hospitals, clinics, and senior-service organizations. You will drive census and quality mix by connecting with physicians, case managers, and discharge planners, and by providing information to prospective residents and families.

The role emphasizes external sales development (majority of time) and active participation in marketing planning, with collaboration across departments to