Healthcare Program Marketing Manager | AI-Driven Insights

WebMD; Newark (NJ); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Health Insurance (medical, dental, and

Paid Time Off

401(k) Retirement Plan with employer

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter and/or Transit Benefits

Job summary

Medscape, a division of WebMD, seeks a Program Marketing Manager to lead direct-to-physician marketing plans, manage campaigns, and optimize performance for digital programs.

You will track campaign metrics daily, review materials, adjust tactics to meet contractual goals, and provide strategic insights on traffic and conversion.

Collaborating with Sales, BI, PM, and Production, you will leverage AI tools to improve reporting, efficiency, and scalability; salary $68,000–$75,000 and benefits.

Qualifications

• 3+ years combined experience in sales operations, digital marketing, digital agency, or digital analytics.
• Experience in email, media, and contextual linking.
• Bachelor’s degree in Marketing, Communications, Business or related field; or equivalent experience.
• Advanced MS Excel and Access skills.
• Knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com.

Responsibilities

• Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs.
• Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed.
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables.
• Analyze traffic of all programs and provide strategic insights on campaign and creative performance.
• Optimize list targeting and segmentation to improve response rates and overall yield.
• Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations.
• Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance.
• Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency.
• Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance.

Skills

Digital marketing

Sales analytics

MS Excel

Communication

AI/tools familiarity

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Adobe SiteCatalyst (Omniture)

Salesforce.com

Job description

Medscape, a division of WebMD, seeks a Program Marketing Manager to lead direct-to-physician marketing plans, manage campaigns, and optimize performance for digital programs.

You will track campaign metrics daily, review materials, adjust tactics to meet contractual goals, and provide strategic insights on traffic and conversion.

Collaborating with Sales, BI, PM, and Production, you will leverage AI tools to improve reporting, efficiency, and scalability; salary $68,000–$75,000 and benefits.