AI-Driven Program Marketing Manager (Healthcare)

WebMD LLC; Newark (NJ); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) with employer matching

Life Insurance

Employee Assistance Program

Job summary

WebMD LLC is seeking a Program Marketing Manager for its Medscape division in Newark, NJ. This role involves creating direct marketing plans targeting healthcare professionals, optimizing campaigns, and enhancing performance using AI tools. Candidates should have a background in digital marketing with strong analytical and communication skills.

The position offers a salary range of $68,000 - $75,000, bonus eligibility, and a comprehensive benefits package including health insurance, 401(k), and paid time off.

Qualifications

• 3+ years of experience in digital marketing or related fields.
• Experience with email, media, and contextual linking.
• Familiarity with AI tools and automation platforms preferred.

Responsibilities

• Create and optimize direct-to-physician marketing plans.
• Track performance of marketing tactics daily.
• Analyze traffic and provide insights on campaign performance.

Skills

digital marketing

analytical skills

communication skills

Adobe SiteCatalyst

Salesforce.com

Education

Bachelor’s degree in Marketing or related field

Tools

MS Excel

MS Access

Job description

WebMD LLC is seeking a Program Marketing Manager for its Medscape division in Newark, NJ. This role involves creating direct marketing plans targeting healthcare professionals, optimizing campaigns, and enhancing performance using AI tools. Candidates should have a background in digital marketing with strong analytical and communication skills.

The position offers a salary range of $68,000 - $75,000, bonus eligibility, and a comprehensive benefits package including health insurance, 401(k), and paid time off.