AI-Driven Digital Strategist for Healthcare SaaS

ModMed; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

Health Savings Account contribution

401(k) matching

Generous PTO and parental leave

Life and disability insurance

Flexible Spending Account

LinkedIn Learning access

Dog-friendly HQ and hybrid/remote

Weekly catering

Job summary

ModMed is seeking a Digital Strategist to evaluate and optimize customer journeys across our website, external content, and media channels. You will bridge data-driven insights with strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences.

You will develop holistic journey strategies, turning raw analytics into measurable growth while partnering with paid media, events, and content teams to align campaigns and improve

Qualifications

• Bachelor's degree in digital marketing, business, or related field.
• 5+ years of digital marketing or digital strategy experience, preferably in healthcare SaaS.

Responsibilities

• Develop integrated digital customer journeys aligned with business objectives.
• Leverage web analytics, heatmaps, and A/B testing to uncover drivers of performance.
• Collaborate with paid media, email marketing, events, and content teams to align digital execution.
• Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps.

Skills

Digital strategy

Digital marketing

Customer experience

B2B & SaaS marketing

Healthcare knowledge

Analytics interpretation

Education

Bachelor's degree

Tools

Google Analytics

Job description

ModMed is seeking a Digital Strategist to evaluate and optimize customer journeys across our website, external content, and media channels. You will bridge data-driven insights with strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences.

You will develop holistic journey strategies, turning raw analytics into measurable growth while partnering with paid media, events, and content teams to align campaigns and improve