Healthcare PR & Reputation Director (Physician-Facing)

Vitaline Clinical Hydration Solutions; Lincolnwood (IL); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Employer-paid life insurance

Pet insurance

Paid time off

Career growth opportunities

Job summary

Vitaline Clinical Hydration Solutions in Lincolnwood, IL seeks a Director of Marketing to lead physician-facing communications and reputation management. You will own and execute the strategy, acting as a player-coach to shape the function in its early stages.

You will build a strategic plan, manage an outsourced marketing partner, and align messaging across physician, regulatory, and clinical audiences to support facility partnerships.

Qualifications

• 7 to 10 years in PR/communications or reputation management within healthcare.
• Deep familiarity with CMS/Medicaid/MDS in post-acute care.
• Proven track record shaping brand perception for professional/B2B audiences.
• Hands-on builder who executes PR and reputation work.
• Strategic planning with measurable outcomes.
• Executive presence with physician and regulatory audiences.

Responsibilities

• Own and execute the strategy to rebuild credibility with physicians and medical directors.
• Translate clinical study into physician-facing communications strategy: conferences, journals, KOLs, earned media.
• Build relationships with healthcare trade press and clinical media; position leadership as thought leaders; manage crises.
• Collaborate with Business Development on physician-facing collateral and talking points.
• Develop Vitaline's first strategic marketing plan with priorities, timelines, budgets, KPIs.
• Oversee outsourced marketing consultant firm and their campaigns and digital execution.
• Establish a consultative messaging framework for physician, regulator, and medical community communications.
• Extend reputation-building work to state surveyors and auditors.

Skills

PR & Communications

Reputation Management

Healthcare Industry Experience

Executive Presence with Physicians

Strategic Planning

Job description

Vitaline Clinical Hydration Solutions in Lincolnwood, IL seeks a Director of Marketing to lead physician-facing communications and reputation management. You will own and execute the strategy, acting as a player-coach to shape the function in its early stages.

You will build a strategic plan, manage an outsourced marketing partner, and align messaging across physician, regulatory, and clinical audiences to support facility partnerships.