Director of Marketing

Vitaline; Lincolnwood (IL); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) retirement plan

Life insurance $50,000

Paid time off

Career growth opportunities

Job summary

Vitaline Clinical Hydration Solutions in Lincolnwood, IL, seeks a Director of Marketing to lead the credibility strategy with physicians and medical directors. You will own and execute the plan, serving as a hands-on builder for the function's early growth.

The role requires 7–10 years in healthcare PR/reputation work, strategic thinking, and executive presence, with a base salary of $100,000–$125,000 and a 10–15% bonus, plus medical/dental/vision, 401(k), and growth opportunities.

Qualifications

• 7 to 10 years of experience in PR, communications, or reputation management.
• Healthcare regulatory fluency (CMS, Medicaid, MDS) preferred.
• Track record with professional or B2B audiences.
• Hands-on, builder mentality with PR execution.
• Strategic planning with measurable outcomes.

Responsibilities

• Own and execute Vitaline's credibility-building strategy with physicians and medical directors.
• Translate clinical efficacy studies into physician-facing communications strategies.
• Build relationships with healthcare trade press and clinical media.
• Partner with Business Development on collateral and talking points.
• Develop Vitaline's first strategic marketing plan with KPIs and budgets.
• Oversee outsourced marketing consultant and ensure alignment of messaging to physicians and regulators.
• Extend reputation-building work to state surveyors and auditors.

Skills

PR & Communications

Reputation Mgmt

Healthcare Fluency

Executive Presence

Strategic Planning

Job description

Culture You’ll Love. Impact You’ll Be Proud Of.

Work somewhere that takes great care of you while you do great things for others.

We’re a physician-led IV hydration company changing long-term-care patients’ lives. Why? Because dehydration is a wide-spread issue among the elderly, causing highly preventable suffering and decline.

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Why Vitaline?

Because we care.
a lot.

We’re driven by making people’s lives better. That goes for our patients – and for every team member. That’s why we strive for a workplace where mutual respect and active support keep our employees thriving personally and professionally. And why we’re passionate about recognizing, celebrating, and amplifying the diverse strengths and talents of our team.

We're excited about these updates and remain committed to supporting the health, well-being, and financial security of both our Vitaline full-time employees and their families.

PREMIER HEALTH INSURANCE

Vitaline Benefits for 2026 include 4 Medical Plan options with prestigious Blue Cross and Blue Shield, Vitaline absorbed all increases, so there are no increases to the employee premiums!

PRINCIPAL DENTAL & VISION INSURANCE

We're continuing to use Principal for our dental & vision coverage; employees will receive insurance cards to present at both their dentist and eye doctor appointments.

LIFE INSURANCE COVERAGE

All full-time employees will be provided with a complimentary $50,000 Life Insurance Policy to ensure peace of mind for your loved ones.

ACCELERATED ELIGIBILITY

The waiting period for health insurance coverage eligibility is just 30 days!

You can now enroll in the Dript 401(k) Program after just 90 days of employment.

Insurance benefits

We’ve got you more than covered

At Vitaline, insurance benefits include:

Blue Cross/Blue Shield PPO, POS, or HMO options

Vision and dental insurance

Voluntary short-term or long-term disability insurance

Transparency

We get real with each other and ourselves.

Persistance

The word “No” is just a bridge to our next “Yes.”

Self-Improvement

Growing individuals equals growing business.

Humility

We seek to understand first, and be understood second.

Position:Director of Marketing

Location: Lincolnwood, IL

Remote Status: On-Site

Job Id:236

# of Openings:1

Director of Marketing

Vitaline Clinical Hydration Solutions | Lincolnwood, IL

About Vitaline

Vitaline Clinical Hydration Solutions is a rapidly growing healthcare organization redefining IV hydration and specialty clinical services across skilled nursing and post-acute care settings. Our mission is to improve patient outcomes while building innovative care delivery models that support facilities, providers, and patients alike.

As the organization continues to scale, we are building out a dedicated marketing function to match. This is Vitaline's first Director of Marketing hire: a role built specifically around PR, reputation management, and physician-facing communications, not traditional digital marketing or patient acquisition.

Position Summary

Reporting to the COO, with regular exposure to the President and CEO, the Director of Marketing leads Vitaline's reputation and credibility strategy with the physician and medical director community. Even after a facility partners with Vitaline, physicians and medical directors there can still decline to move a program forward, often based on outdated or negative information they've encountered about IV hydration in a skilled nursing setting. Closing that gap is the core mandate of this role.

This is a hands-on, builder-oriented position. You will personally own and execute the strategy, not just direct it, and should expect to operate as a player-coach for the first 12 to 18 months as the function takes shape.

What You'll Do

• Own and personally execute the strategy to rebuild Vitaline's credibility with physicians and medical directors, including monitoring relevant professional communities and forums and building relationships with key opinion leaders.
• Translate Vitaline's upcoming independent clinical efficacy study into a physician-facing communications strategy: conferences, journal advertising, KOL engagement, and earned media.
• Build relationships with healthcare trade press and clinical media; position Vitaline leadership as thought leaders; manage crisis and reactive PR as needed.
• Partner with the Business Development team on physician- and medical-director-facing collateral, talking points, and objection-handling materials.
• Build and own Vitaline's first strategic marketing plan, with priorities, timelines, budgets, and KPIs.
• Serve as first point of contact and day-to-day overseer for Vitaline's outsourced marketing consultant firm, which handles routine campaigns and digital execution.
• Establish a light-touch, consultative messaging framework that other departments are expected to voluntarily align to for anything reaching a physician, medical director, regulator, or the broader medical community.
• Extend reputation-building work, as a secondary priority, to state surveyors and other periodic auditors who evaluate partner facilities.

What You'll Need

Required:

• 7 to 10 years of experience, with the core of that time in PR, communications, or reputation management, ideally within healthcare or another regulated industry.
• Healthcare industry fluency: comfort with the regulatory landscape (CMS, Medicaid, MDS scoring), stakeholder dynamics, and the culture of post-acute medicine.
• A track record of managing brand perception with professional or B2B audiences, not consumer PR.
• A builder mentality: comfortable personally executing PR and reputation work, not just directing it.
• Strategic planning capability: able to build a plan with priorities, sequencing, and measurable outcomes.
• Executive presence with physician and regulatory audiences.

Preferred:

• Post-acute or long-term care specific experience.
• Experience turning a clinical study or peer-reviewed publication into a communications strategy (medical affairs, pharma, or device launch).
• Crisis or issues management experience.
• Exposure to government relations, health policy, or regulatory affairs.

Base salary: $100,000 to $125,000, based on experience. Performance bonus: 10 to 15% of base, tied to measurable outcomes. Vitaline offers medical, dental, and vision insurance, a 401(k) retirement plan, employer-paid $50,000 life insurance, pet insurance, and paid time off, along with career growth opportunities within a fast-growing healthcare organization.

Vitaline is on a mission to revolutionize patient-centered care by merging science, technology, and human compassion. We celebrate diversity and believe every team member brings unique value to our mission.

Vitaline Clinical Hydration Solutions is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable law.