Healthcare Paid Search Manager - Strategy & Optimization

Fishawack Health

Philadelphia (Philadelphia County)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Fishawack Health is seeking a Paid Search Manager to serve as a subject matter expert in developing and activating Paid Search media strategies for our clients’ brands. You will own development, implementation, and performance reporting across campaigns, staying current with trends and technologies to deliver value to patients and healthcare professionals.

Collaborate with the media lead and brand strategist on goals, KPIs, messaging, and reporting, and manage daily to monthly budget pacing and

Qualifications

5+ years of relevant agency or client-side paid search experience.
Google Ads Certification or equivalent credential.
Experience with Google Analytics and SEM tools.

Responsibilities

Provide insights on search trends and best practices.
Develop paid search strategy, goals, KPIs, messaging, and reporting with the media lead and brand strategist.
Lead account creation—campaign setup, billing setup, pacing document, keyword and ad copy creation.
Utilize tools to monitor current search trends, competitor spend, and historical data.
Ongoing education around paid search partners and capabilities.
Apply research and data insights to inform storytelling with the media lead and strategist of media strategy development.
Day-to-day management of client’s daily, weekly, and/or monthly budget goals.