Healthcare Paid Search Strategist

Heartbeat; New York (NY); Sur place; USD 50 000 - 74 000; Plein temps

Résumé du poste

Heartbeat, a healthcare challenger-brand marketing agency, is seeking a Search Planner to manage paid search campaigns for healthcare clients. You will oversee day-to-day budgets, develop keyword lists, and optimize campaigns while presenting findings to clients and internal teams.

Required are strong knowledge of paid search best practices, proficiency in Excel/PowerPoint, and Google Ads certification. Prior healthcare/finance experience and excellent communication skills are a plus.

Qualifications

• Knowledge of paid search best practices and optimization.
• Excellent written and verbal communication skills; some client-facing experience.
• Experience working with healthcare/finance or sensitive industries.

Responsabilités

• Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations
• Generate keyword lists and assist with ad copy development
• Implement and track client campaigns, monitoring/deliverables with clarity
• Conduct keyword research and competitive/market analyses; present findings
• Produce reports that analyze campaign activity
• Recommend testing opportunities or optimizations to clients and internal teams
• Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools)
• Ability to communicate with both internal teams and clients professionally and concisely
• Compiling, analyzing and delivering account performance data to clients

Connaissances

Paid search

Client-facing communication

Analytical thinking

Healthcare/finance domain experience

Team collaboration

Formation

Bachelor's degree (marketing/advertising/business)

Outils

Microsoft Excel

PowerPoint

Search Engine Tools

Google Analytics

Microsoft Advertising

SA360

Description du poste

Heartbeat, a healthcare challenger-brand marketing agency, is seeking a Search Planner to manage paid search campaigns for healthcare clients. You will oversee day-to-day budgets, develop keyword lists, and optimize campaigns while presenting findings to clients and internal teams.

Required are strong knowledge of paid search best practices, proficiency in Excel/PowerPoint, and Google Ads certification. Prior healthcare/finance experience and excellent communication skills are a plus.