Healthcare Marketing Operations Lead

Laent; Los Angeles (CA); Hybrid; USD 65,000 - 80,000; Full time

Job summary

Laent is seeking an onsite Marketing Manager in Los Angeles, CA to drive the operational engine of the marketing team. You will translate strategy into daily execution, manage campaigns, and oversee clinic operations from a marketing standpoint.

The role demands hands-on leadership, ownership, and cross-location coordination to maintain brand and patient experience. You will balance big-picture objectives with daily tasks, monitor timelines, and collaborate with internal teams and external

Qualifications

• 3-5 years of experience in marketing execution, preferably in healthcare or multi-site service.
• Strong project management skills (Asana, Trello, or equivalent).
• Familiarity with email platforms (Mailchimp), CMS (WordPress), and analytics (GA, Search Console).
• Excellent written communication skills.
• Spanish language proficiency is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Ability to drive to different locations across the greater Los Angeles / SoCal area

Responsibilities

• Own the day-to-day marketing calendar across digital, print, in-clinic, and community channels.
• Track progress across active initiatives and campaigns, ensuring no ball is dropped.
• Coordinate across internal stakeholders and external partners (SEO, ads, vendors).
• Monitor performance dashboards (website traffic, lead volume, CAC) and surface actionable insights.
• Maintain accountability on timelines, deliverables, and quality control for all marketing outputs.
• Collaborate with leadership to build content pillars and strategy for social channels.
• Lead execution of referral outreach materials, front-desk scripts, and location-specific assets.
• Partner with physicians and staff to localize content by clinic.
• Ensure brand consistency across locations, signage, brochures, swag, and online profiles.
• Support online reputation management and trends across reviews

Skills

Project management

Asana

Trello

Email platforms

CMS (WordPress)

Analytics (GA)

Written communication

Spanish (plus)

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

WordPress

Google Analytics

Google Search Console

Job description

Laent is seeking an onsite Marketing Manager in Los Angeles, CA to drive the operational engine of the marketing team. You will translate strategy into daily execution, manage campaigns, and oversee clinic operations from a marketing standpoint.

The role demands hands-on leadership, ownership, and cross-location coordination to maintain brand and patient experience. You will balance big-picture objectives with daily tasks, monitor timelines, and collaborate with internal teams and external