Healthcare Market Strategist — Remote

Copeland; Topeka (KS); Remote; USD 140,000 - 170,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus incentives

Remote-friendly culture

Job summary

Copeland is seeking a Healthcare Market Manager to drive market strategy and growth in life science and medical services. This fully remote role requires translating market insights into actionable roadmaps and cross‑functional initiatives across Product, Marketing, and Commercial teams.

You will lead market sizing, segmentation, and competitive analysis, and represent Copeland at industry events. Travel up to 50% is required.

Qualifications

• Bachelor’s degree in business administration, marketing, economics, or related field.
• Minimum five years of experience in market research, strategy development, or a related field.
• Life Science and Healthcare industry experience or exposure that lends to deeper market understanding
• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies.
• Advanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance tracking.
• Global market perspective including the ability to assess regional differences in demand, channels, and regulation across North America, Europe, and Asia.

Responsibilities

• Collaborate to develop and deliver the Copeland Healthcare Business Strategy Plan, including market sizing, key trends analysis, and competitor insights
• Create market roadmaps to guide product and solution development
• Identify M&A opportunities in both stationary and in-transit environmental monitoring markets and develop strategic roadmaps
• Conduct value assessments to support value propositions
• Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts
• Monitor competitive strategies and end-user requirements to influence specifications and market strategies
• Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus
• Translate market insights into clear growth initiatives and align cross-functionally to drive execution
• Embed market intelligence into planning cadences to ensure data-driven decisions
• Create go-to-market strategies, including product positioning, target audiences, and messaging
• Develop sales and marketing enablement tools and resources to support product or solution introductions
• Maintain collaborative relationships with solution/sales engineering
• Represent the organization as a subject matter expert at tradeshows and industry groups

Skills

Market research

Strategy development

Cross-functional leadership

Data analysis

Communication skills

Global market perspective

VoC methodologies

Education

Bachelor’s degree in business/marketing/economics

Tools

Market modeling platforms

Data visualization tools

Job description

Copeland is seeking a Healthcare Market Manager to drive market strategy and growth in life science and medical services. This fully remote role requires translating market insights into actionable roadmaps and cross‑functional initiatives across Product, Marketing, and Commercial teams.

You will lead market sizing, segmentation, and competitive analysis, and represent Copeland at industry events. Travel up to 50% is required.