Healthcare Growth Manager: GTM & ABM Expert

SMS-Magic; Sunnyvale (CA); Hybride; USD 120 000 - 180 000; Plein temps

Résumé du poste

Conversive, formerly SMS Magic, is building AI-powered demand capture for healthcare in the US. The Growth Manager will bridge Marketing and Sales, identifying target accounts, creating personalized outreach, and running ABM campaigns.

You will own cold calling, discovery, and multi-channel outreach while nurturing CRM data and driving early pipeline. This role offers Bay Area hybrid work and high-growth potential.

Qualifications

• 3–5 years in SDR/BDR, inside sales, marketing, growth, or a related role.
• Strong verbal and written communication skills.
• Comfortable making cold calls and starting conversations with senior stakeholders.
• Strong research, discovery, questioning, and active-listening skills.
• Ability to handle objections and adapt conversations in real time.
• Authorized to work in the United States.

Responsabilités

• Build Pipeline Through Signal-Based Outreach.
• Research and prioritize US healthcare accounts showing relevant buying signals.
• Build and execute multi-touch campaigns across email, LinkedIn, phone, and compliant SMS.
• Create personalized ABM campaigns for health systems, multi-location clinics, specialty groups, and pharma accounts.
• Identify and engage stakeholders across patient access, contact center, digital, marketing, CX, and operations.
• Own Cold Calling and Discovery.
• Make 20–30 meaningful calls per day to healthcare decision-makers.
• Engage clinic owners, practice managers, patient access leaders, contact center directors, and pharma patient-support teams.
• Navigate gatekeepers and earn conversations with decision-makers.
• Lead with relevant, personalized openings rather than scripted pitches.
• Uncover pain around missed calls, after-hours enquiries, front-desk overload, and appointment leakage.
• Handle objections and move conversations toward a meaningful next step.
• Convert inbound interest into opportunities.
• Quickly follow up with demo requests, webinar attendees, content downloaders, event contacts, and other marketing-qualified leads.
• Qualify prospects using BANT, MEDDIC-lite, or similar frameworks.
• Conduct discovery, requirement gathering, and initial product demos.
• Re-engage stalled and closed-lost opportunities with new messaging and relevant use cases.
• Maintain strong follow-up discipline and CRM hygiene.
• Run GTM & Growth Experiments.
• Identify segments, personas, triggers, and pain points worth pursuing.
• Create campaign briefs covering messaging, call openers, email angles, LinkedIn messaging, and follow-up sequences.
• Partner with Marketing in India to launch campaigns and weekly outreach blitzes.
• Experiment with tools, healthcare audits, benchmark reports, webinars, content, and community-led initiatives.
• Track results and turn successful experiments into repeatable GTM programs.
• Bring the US Market Back to Conversive.
• Capture prospect objections, competitor mentions, buying triggers, and use-case requests in the CRM.
• Identify recurring patterns across customer conversations.
• Share regular market insights with Marketing and Product teams.
• Help improve our messaging, campaigns, content, and product based on what US buyers are actually saying.

Connaissances

Cold calling

Research skills

Account-based outreach

CRM proficiency

US work authorization

Formation

Bachelor's degree in Business/Marketing

Outils

CRM systems

Sales engagement tools

AI-powered GTM tools

Description du poste

Conversive, formerly SMS Magic, is building AI-powered demand capture for healthcare in the US. The Growth Manager will bridge Marketing and Sales, identifying target accounts, creating personalized outreach, and running ABM campaigns.

You will own cold calling, discovery, and multi-channel outreach while nurturing CRM data and driving early pipeline. This role offers Bay Area hybrid work and high-growth potential.