Growth Manager

SMS-Magic; California; On-site; USD 120,000 - 180,000; Full time

Job summary

Conversive, formerly SMS Magic, is building the future of demand capture for healthcare. We’re seeking a Growth Manager to join our US GTM team, sitting between Marketing and Sales to run prospect research, outbound campaigns, discovery, and growth experiments.

You will identify US healthcare accounts, run multi-channel outreach, conduct demos, capture insights, and help shape messaging and product to win more pipeline.

Qualifications

• 3–5 years of experience in SDR/BDR, inside sales, marketing or growth.
• Strong verbal and written communication skills.
• Comfortable making cold calls to senior stakeholders.
• Strong research, discovery, questioning, and active listening skills.
• Ability to handle objections and adapt conversations in real time.
• Comfortable working with CRM, sales engagement, research, and AI-powered GTM tools.
• Strong ownership and ability to work in a fast-paced startup.
• Authorized to work in the United States.

Responsibilities

• Build pipeline through signal-based outreach across multiple channels.
• Research and prioritize US healthcare accounts with buying signals.
• Execute multi-touch campaigns via email, LinkedIn, phone, and compliant SMS.
• Create personalized ABM campaigns for health systems, clinics, and pharma accounts.
• Identify and engage stakeholders across patient access, contact center, marketing, CX, and operations.
• Own cold calling and discovery with 20–30 meaningful calls per day.
• Qualify prospects using BANT, MEDDIC-lite, or similar frameworks.
• Conduct discovery, requirement gathering, and initial product demos.
• Capture market insights and share with Marketing and Product.

Skills

Growth

Prospect research

Outbound outreach

Discovery

CRM

Sales engagement

Data-driven

Communication

Education

Bachelor's degree preferred

Tools

CRM

Sales engagement

AI tools

Job description

At Conversive (formerly SMS Magic) , we are building the future of demand capture and conversion for healthcare. Our AI-powered platform helps clinics, health systems, and pharma companies capture patient enquiries across voice, SMS, WhatsApp, and web chat—and convert them into booked appointments.

We are looking for a Growth Manager to join our US GTM team. This role sits between Marketing and Sales , combining prospect research, outbound sales, demand generation, discovery, and growth experimentation.

You will identify high-intent accounts, create personalized outreach, speak with US healthcare decision-makers, run discovery and demos, and bring market insights back to our Marketing and Product teams.

What You'll Create and Do

1. Build Pipeline Through Signal-Based Outreach

• Research and prioritize US healthcare accounts showing relevant buying signals.
• Build and execute multi-touch campaigns across email, LinkedIn, phone, and compliant SMS.
• Create personalized ABM campaigns for health systems, multi-location clinics, specialty groups, and pharma accounts.
• Identify and engage stakeholders across patient access, contact center, digital, marketing, CX, and operations.

2. Own Cold Calling & Discovery

• Make 20–30 meaningful calls per day to healthcare decision-makers.
• Engage clinic owners, practice managers, patient access leaders, contact center directors, and pharma patient-support teams.
• Navigate gatekeepers and earn conversations with decision-makers.
• Lead with relevant, personalized openings rather than scripted pitches.
• Uncover pain around missed calls, after-hours enquiries, front-desk overload, and appointment leakage.
• Handle objections and move conversations toward a meaningful next step.

3. Convert Inbound Interest Into Opportunities

• Quickly follow up with demo requests, webinar attendees, content downloaders, event contacts, and other marketing-qualified leads.
• Qualify prospects using BANT, MEDDIC-lite, or similar frameworks.
• Conduct discovery, requirement gathering, and initial product demos.
• Re-engage stalled and closed-lost opportunities with new messaging and relevant use cases.
• Maintain strong follow-up discipline and CRM hygiene.
• Identify segments, personas, triggers, and pain points worth pursuing.
• Create campaign briefs covering messaging, call openers, email angles, LinkedIn messaging, and follow-up sequences.
• Partner with Marketing in India to launch campaigns and weekly outreach blitzes.
• Experiment with tools, healthcare audits, benchmark reports, webinars, content, and community-led initiatives.
• Track results and turn successful experiments into repeatable GTM programs.

5. Bring the US Market Back to Conversive

• Capture prospect objections, competitor mentions, buying triggers, and use-case requests in the CRM.
• Identify recurring patterns across customer conversations.
• Share regular market insights with Marketing and Product teams.
• Help improve our messaging, campaigns, content, and product based on what US buyers are actually saying.

What Success Looks Like:

First 3 Months

• Build a target list of 900+ qualified US healthcare accounts across clinics, health systems, and pharma.
• Launch at least 3 signal-based campaigns with different messaging and channel strategies.
• Reach 8–10 qualified meetings per month by Month 3 .
• Build a strong library of customer objections, buying signals, and use cases.

Months 4–12

• Generate 12–20 qualified SQLs per month within the target ICP.
• Maintain 25%+ MQL-to-SQL conversion through fast follow-up.
• Build qualified pipeline at 3–4x the quarterly new-ARR target .
• Run at least one inbound growth experiment every month .

What Qualifies You

Required

• 3-5 years of experience in SDR, BDR, inside sales, marketing, growth, or a related role. Internships and strong project experience count.
• Strong verbal and written communication skills.
• Comfortable making cold calls and starting conversations with senior stakeholders.
• Strong research, discovery, questioning, and active-listening skills.
• Ability to handle objections and adapt conversations in real time.
• Comfortable working with CRM, sales engagement, research, and AI-powered GTM tools.
• Strong ownership and willingness to work in a fast-paced startup environment.
• Authorized to work in the United States.

Preferred

• Familiarity with US healthcare buying centers, particularly Patient Access and Contact Center teams.
• Exposure to healthcare technology or EHR/scheduling platforms such as Epic, athenahealth, eClinicalWorks, or NextGen .
• Experience with CRM, sales engagement, ABM, or growth experimentation.

Who You Are

• Builder: You create new plays instead of waiting for instructions.
• Curious: You enjoy researching accounts and finding insights that make outreach relevant.
• Customer-focused: You genuinely enjoy speaking with prospects and understanding their problems.
• Data-driven: You measure what works, learn quickly, and double down on successful experiments.

What You'll Gain

• Direct exposure to Marketing, Sales, FDE, and Product teams.
• Hands-on experience building a US healthcare GTM engine.
• Ownership of real campaigns and pipeline from your first quarter.
• Exposure to AI, healthcare technology, ABM, demand generation, and sales.
• A clear growth path toward Account Executive or Growth Leadership .

Location

• USA - Bay Area - Hybrid

Experience

• 3-5 Years

Education:

• Bachelor’s degree in Business, Marketing, Communications, Sales, Healthcare Management, or a related field preferred

Required Skills