Head of Brand & Creative Strategy (Remote)

BrainWorks; United States; Remote; USD 150,000 - 190,000; Full time

Job summary

BrainWorks seeks a senior, hands-on Head of Brand Marketing to build and lead brand, creative, and consumer-facing marketing capabilities. This player-coach will define positioning, voice, and visual identity while guiding campaigns, content, and digital experiences across the consumer journey.

The role partners with performance marketing and product leadership to translate healthcare offerings into compelling consumer stories and drive acquisition, retention, and growth in a fast-paced

Qualifications

• 10 to 15+ years of progressive brand, creative, integrated, or consumer marketing experience within high-growth direct-to-consumer businesses.
• Senior Director or VP level experience leading brand and creative remits, acting as strategic leader and hands-on coach.
• Proven success building a consumer brand across positioning, messaging, visual identity, campaigns, and digital experiences.
• Strong experience directing external agencies and internal creative resources with fast decision-making.
• Experience partnering with performance/growth marketing in digitally acquired businesses; healthcare experience is a plus.
• Collaborative, decisive, low-ego operator in founder-led or private equity-backed environments.

Responsibilities

• Own brand strategy and architecture, establishing positioning, voice, visual identity, brand guidelines, and standards across the consumer journey.
• Lead the end-to-end creative function across concept, design, content, storytelling, digital, UX, landing pages, campaign assets, collateral, social, influencer, and other consumer-facing experiences.
• Set creative strategy and provide direction to external agencies and internal partners, building the agency ecosystem and operating processes.
• Own the integrated promotional and brand calendar, ensuring campaigns, launches, content, and consumer communications are coordinated across channels and aligned with commercial priorities.
• Partner closely with the Head of Performance Marketing to develop brand work that supports acquisition and conversion while maintaining a differentiated experience.
• Serve as the creative and market-facing partner to product leadership, translating healthcare offerings into compelling messaging, storytelling, launch materials, and digital experiences.
• Use consumer insight, digital performance signals, and CX/UX understanding to strengthen brand value and long-term customer relationships.

Skills

Brand strategy

Creative leadership

Agency management

Performance marketing collaboration

Healthcare/digital health knowledge

Cross-functional collaboration

Job description

BrainWorks seeks a senior, hands-on Head of Brand Marketing to build and lead brand, creative, and consumer-facing marketing capabilities. This player-coach will define positioning, voice, and visual identity while guiding campaigns, content, and digital experiences across the consumer journey.

The role partners with performance marketing and product leadership to translate healthcare offerings into compelling consumer stories and drive acquisition, retention, and growth in a fast-paced