Healthcare Brand & Marketing Strategy Leader

Mountain Area Health Education Center; Vanderbilt (MI); On-site; USD 110,000 - 170,000; Full time

Job summary

Mountain Area Health Education Center (MAHEC) seeks a Director of Marketing & Brand Strategy to shape the voice and future of this healthcare and education leader in Western North Carolina.

This leadership role offers the opportunity to drive innovative marketing, branding, digital engagement, and communication strategies that elevate MAHEC’s impact across patient care, medical education, workforce development, and community health.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field.
• 7+ years in marketing/brand management with leadership experience.
• Healthcare or academic medicine experience preferred.
• Strong executive communication and stakeholder engagement.

Responsibilities

• Develops and leads marketing, branding, digital engagement, and creative services.
• Oversees website strategy, SEO/GO, analytics, and content governance.
• Leads integrated campaigns across digital, print, social, email, and video.
• Manages brand standards, messaging, and reputation management.
• Executes research, KPI dashboards, and ROI measurement.
• Leads recruitment marketing and community outreach initiatives.
• Oversees budgets, supervision, and cross-department collaboration.

Skills

Executive communication

Brand strategy

Website development

Digital marketing

Analytics platforms

Graphic design tools

Social media management

Spanish language

Education

Bachelor's degree in Marketing/Communications/PR

Master's degree preferred

Tools

Microsoft 365

Website CMS

Analytics tools

Job description

Mountain Area Health Education Center (MAHEC) seeks a Director of Marketing & Brand Strategy to shape the voice and future of this healthcare and education leader in Western North Carolina.

This leadership role offers the opportunity to drive innovative marketing, branding, digital engagement, and communication strategies that elevate MAHEC’s impact across patient care, medical education, workforce development, and community health.