Healthcare BI Strategy Lead

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 112,000 - 161,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Publicis Groupe is seeking an Associate Director of Business Intelligence to lead BI on enterprise health and wellness clients. You will translate diverse data sources into actionable insights and strategic recommendations to optimize media investment.

Reporting to the Director of Business Intelligence, you will guide a team and interact with client stakeholders to drive results. The role emphasizes transforming data into compelling narratives, presenting outcomes in person or virtually, and

Qualifications

• 5 to 7 years of work experience in data/analytics consulting or quantitative marketing/analysis (healthcare, pharmaceuticals or life sciences experience).
• Depth of understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers.
• Power-user of business IT software: MS Excel, Word, PowerPoint
• Literacy of business intelligence software such as Datorama, Tableau, Power BI, Adobe, Google, etc.

Responsibilities

• Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and deliverables for the entire team that serves on your client's behalf.
• Work throughout the year with internal and external (client team, partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
• Oversee the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
• Manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
• Synthesize the data available into insights about the success of our programs in transforming the behavior of our target audience (healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancement.
• Be a strategic consultant using the aforementioned insights as the foundation for presentations, reports, assorted client deliverables in either a face-to-face or virtual setting.
• Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise.

Skills

Data analytics

Strategic consulting

Client relationship management

Tools

Datorama

Tableau

Power BI

Adobe

Google

Job description

Publicis Groupe is seeking an Associate Director of Business Intelligence to lead BI on enterprise health and wellness clients. You will translate diverse data sources into actionable insights and strategic recommendations to optimize media investment.

Reporting to the Director of Business Intelligence, you will guide a team and interact with client stakeholders to drive results. The role emphasizes transforming data into compelling narratives, presenting outcomes in person or virtually, and