B2B Health Campaign Lead | Data-Driven Growth

Datavant; Topeka (KS); On-site; USD 85,000 - 110,000; Full time

Job summary

Datavant is seeking a Campaign Manager, Life Sciences, to plan, execute, and optimize integrated marketing campaigns that drive engagement, demand, and pipeline growth across healthcare audiences. You will report to the Head of Marketing and shepherd campaigns across channels with a focus on seamless, compliant execution.

This role suits a marketer with strong campaign execution skills who is highly organized, data-driven, and eager to grow within B2B healthcare marketing in a fast-paced,

Qualifications

• 5 years of experience in marketing, campaign management, or demand generation (B2B preferred).
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Experience supporting multi-channel marketing campaigns (email, digital, content, events, etc.).
• Analytical mindset with the ability to interpret performance data and generate insights.
• Strong written and verbal communication skills.
• Ability to collaborate effectively across cross-functional teams, including Sales and Product.
• Detail-oriented with a focus on execution excellence.

Responsibilities

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
• Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
• Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
• Contribute to testing and experimentation efforts to improve campaign performance over time

Skills

Campaign management

Project management

Multi-channel marketing

Data analysis

Communication

Cross-functional collaboration

Execution excellence

Tools

Marketo

HubSpot

Salesforce

Job description

Datavant is seeking a Campaign Manager, Life Sciences, to plan, execute, and optimize integrated marketing campaigns that drive engagement, demand, and pipeline growth across healthcare audiences. You will report to the Head of Marketing and shepherd campaigns across channels with a focus on seamless, compliant execution.

This role suits a marketer with strong campaign execution skills who is highly organized, data-driven, and eager to grow within B2B healthcare marketing in a fast-paced,