Marketing Campaign Manager, Life Sciences

Datavant; Trenton (NJ); In loco; USD 85.000 - 110.000; Tempo pieno

Descrizione del lavoro

Datavant is seeking a Campaign Manager, Life Sciences, to plan, execute, and optimize integrated marketing campaigns that drive engagement, demand, and pipeline growth. You will report to the Head of Marketing and coordinate across channels and teams to ensure successful campaigns.

This role is ideal for an organized, data-driven marketer with a strong foundation in campaign execution, adept at collaborating with Sales, Product, and Audience teams in a fast-paced, regulated healthcare marketing

Competenze

• 5+ years in marketing, campaign management or demand generation (B2B preferred).
• Strong project management and organizational skills to manage multiple campaigns.
• Experience supporting multi-channel campaigns (email, digital, content, events).
• Analytical mindset to interpret performance data and derive insights.
• Strong written and verbal communication skills.
• Ability to collaborate across cross-functional teams including Sales and Product.
• Detail-oriented with execution excellence.

Mansioni

• Support the execution of integrated marketing campaigns across digital and offline channels (email, web, social, events, paid media, sales enablement).
• Coordinate campaign timelines, deliverables, and go-to-market plans with Marketing, Sales, and Audience teams.
• Develop campaign briefs, messaging, and assets aligned with target audiences and priorities.
• Coordinate with stakeholders and vendors to ensure on-time delivery and compliance.
• Manage campaign assets and distribution across channels (sales materials, emails, landing pages).
• Track and report campaign performance (engagement, leads, pipeline).
• Monitor metrics with digital and ops teams to identify optimization opportunities.
• Support field marketing initiatives (trade shows, webinars, provider events).
• Maintain calendars and workflows for visibility and alignment across teams.
• Contribute to testing and experimentation to improve performance.

Conoscenze

Project management

Campaign execution

Multi-channel marketing

Data-driven

Communication

Cross-functional

Strumenti

Marketo

HubSpot

Salesforce

Descrizione del lavoro

Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world's health data secure, accessible and actionable, we provide critical data solutions for organizations across the healthcare ecosystem - including providers, health plans, researchers, and life sciences companies. From fulfilling a single patient's request for their medical records to powering the AI revolution in healthcare, Datavanters are building the future of how data is connected and used to improve health.

By joining Datavant today, you're stepping onto a driven and highly collaborative team that is passionate about creating transformative change in healthcare.

What We're Looking For

As a Campaign Manager, Life Sciences, you will support the planning, execution, and optimization of integrated marketing campaigns that drive engagement, demand, and pipeline growth across key healthcare audiences. Reporting to the Head of Marketing, you will play a critical role in bringing campaigns to life across channels and ensuring seamless execution across teams.

This role is ideal for a marketer with a strong foundation in campaign execution who is highly organized, data-driven, and eager to grow within B2B healthcare marketing in a fast-paced, collaborative environment.

What You Will Do

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
• Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
• Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
• Contribute to testing and experimentation efforts to improve campaign performance over time

What You Need to Succeed

• 5 years of experience in marketing, campaign management, or demand generation (B2B preferred)
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Experience supporting multi-channel marketing campaigns (email, digital, content, events, etc.)
• Analytical mindset with the ability to interpret performance data and generate insights
• Strong written and verbal communication skills
• Ability to collaborate effectively across cross-functional teams, including Sales and Product
• Detail-oriented with a focus on execution excellence

What Helps You Stand Out

• Experience in healthcare, life sciences, or other regulated industries
• Experience supporting or executing field marketing initiatives, including trade shows, conferences, and events
• Familiarity with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce)
• Understanding of B2B buyer journeys and lead lifecycle concepts (MQL, SQL, nurture programs)

#LI-BC1

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.

The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.

The estimated total cash compensation range for this role is:

$85,000-$110,000 USD

To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.

This job is not eligible for employment sponsorship.

Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (https://www.datavant.com/eeo-commitment-statement) . Know Your Rights (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.

Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (https://peopleteam.datavant.com/portal/en/newticket?departmentId=248697000248790029&layoutId=248697000248795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (https://app.tango.us/app/workflow/Greenhouse--Locating-Requisition-ID-2c7d618c8a8a423da4330ff12330695e) . Requests for reasonable accommodations will be reviewed on a case-by-case basis.

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