Health & Wellness Copywriter: Direct-Response & SEO

7Seventy; United States; Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Flexible time off

Nine annual company holidays

Birthday day off

100% company-paid health insurance

100% company-paid dental insurance

100% company-paid vision insurance

100% company-paid life insurance

100% company-paid short-term disable

401(k) with safe harbor and profit‑sh‑

Matching charitable contributions up  

Work-from-home stipend

Employee product samples and discounts

Calm app subscription

Job summary

7Seventy is seeking a Copywriter (Health & Wellness) to craft persuasive, high-performing copy across paid media, landing pages, email, SMS, product descriptions, blogs, and video assets for omni-channel brand marketing.

You'll apply direct-response and performance marketing techniques, SEO, CRO, and A/B testing while ensuring compliance with FTC and FDA guidelines. Collaboration with cross-functional teams ensures accurate, compliant messaging.

Qualifications

• 3-5 years of experience writing direct-response, performance-based, or e-commerce marketing copy.
• Portfolio demonstrating high-performing digital content (ads, landing pages, emails, or product descriptions).

Responsibilities

• Write copy for paid media, landing pages, emails, SMS, product descriptions, blogs, and other digital channels.
• Develop direct-response and brand performance content that drives conversions.
• Create scripts for Video Sales Letters and other video assets.
• Adapt tone and messaging for different audiences, campaigns, and channels.
• Optimize copy for SEO, engagement, and conversions while ensuring FTC/FDA compliance.
• Coordinate content calendar with marketing leads to ensure timely deliverables.
• Translate complex information into clear, consumer-friendly messaging with cross-functional teams.
• Proofread marketing and product assets to ensure accuracy and tone.
• Use data-driven insights and A/B testing to refine copy strategies.
• Monitor content performance metrics to improve copy effectiveness.
• Stay current on industry trends and direct-to-consumer best practices.
• Conduct consumer and competitive research to keep messaging relevant.

Skills

Direct-response

Performance marketing

SEO

CRO

A/B testing

Compliance (FTC/FDA)

Editing

Proofreading

Content strategy

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Job description

7Seventy is seeking a Copywriter (Health & Wellness) to craft persuasive, high-performing copy across paid media, landing pages, email, SMS, product descriptions, blogs, and video assets for omni-channel brand marketing.

You'll apply direct-response and performance marketing techniques, SEO, CRO, and A/B testing while ensuring compliance with FTC and FDA guidelines. Collaboration with cross-functional teams ensures accurate, compliant messaging.