Content Strategy Manager - Web & SEO

Royal Caribbean Group

Miami (FL)

On-site

USD 90,000 - 130,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

Royal Caribbean Group seeks a strategic, data-driven Manager of Website Content Strategy to lead the brand’s digital content ecosystem across copy, imagery, and video on our websites. This role owns content strategy during a major migration to Adobe Experience Manager and partners with eCommerce, UX, marketing, and technology to deliver scalable, SEO- and GEO-optimized experiences.

The ideal candidate will define authoring standards, governance, and workflows to support efficient content

Qualifications

6–10+ years in content strategy, digital content, or web experience management.
Proven experience leading content strategy within a CMS environment, including authoring and workflow design.
Proven track record in content operations, governance, and scalable content models.
Experience with large-scale content migrations.
Strong understanding of SEO (content-side).
Experience working with eCommerce and conversion-focused content.
Strong editorial and storytelling skills (copy + visual content).
Familiarity with UX, content design, and modular/component-based systems.
Experience with analytics tools.

Responsibilities

Develop and own the end-to-end website content strategy, ensuring alignment with brand voice, business priorities, and customer journey needs.
Define content frameworks, taxonomy, and governance models to ensure consistency, scalability, and performance.
Establish clear authoring standards and content guidelines to enable efficient, high-quality content creation across teams.
Lead content audits, gap analyses, and content lifecycle management (create, maintain, retire).
Design and optimize content authoring workflows within AEM, enabling scalable, efficient content production and publishing.
Define how content should be structured, authored, tagged, and reused across components and templates.
Partner with product and tech teams to ensure AEM supports intuitive authoring experiences for non-technical users.
Establish roles, responsibilities, and governance for content contributors (centralized vs. distributed models).
Improve time-to-publish, content accuracy, and consistency through streamlined workflows and tools.
Oversee content QA processes, approval workflows, and publishing standards.
Collaborate with DAM and asset teams to ensure seamless integration of imagery and video into authoring workflows.
Lead regular content reviews to identify content errors and take corrective action alongside eCommerce to update content as needed.
Lead the brand-side content migration from legacy platforms into AEM.
Translate business and brand needs into modular, component-driven content models.
Partner with UX and development to define which content belongs in which components—and why.
Ensure content is reusable, future-proofed, and aligned to scalable design systems.
Oversee content mapping, tagging, metadata, and migration QA.
Translate business and brand needs into modular, component-driven content models.