Senior Manager, Website Content New

WorldStrides, Inc.; Northern (KY); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Paid holidays and PTO

Tuition reimbursement

Travel opportunities

Flexible work arrangement

Job summary

WorldStrides is seeking a Senior Manager of Website Content to own and execute the content strategy across worldstrides.com and program sub-sites. You will align editorial, SEO, UX, and project management to build a high-performing content engine that drives organic traffic, captures leads, and tells WorldStrides' story at every funnel stage.

You will lead architecture across audiences, audit content quality, and collaborate with marketing to optimize conversion, all while maintaining on-brand

Qualifications

• 5-7 years of website content strategy, digital content, or SEO experience.
• Demonstrated ability to own a website content program end-to-end from strategy to execution.
• Strong SEO expertise including technical SEO fundamentals, keyword research, and content optimization.
• Experience managing a CMS such as WordPress, Contentful, or similar platforms.
• Excellent writing and editing skills - you produce compelling, on-brand content yourself.
• Analytical - you use GA4, Search Console, and content performance data to make decisions.
• UX or CRO background - you have run A/B tests and interpreted user behavior data (preferred).
• Familiarity with Salesforce or HubSpot for understanding web-to-CRM lead flow (preferred).

Responsibilities

• Own the website content strategy across worldstrides.com and all program pages - from homepage messaging to destination content to conversion landing pages.
• Develop a segment-specific content architecture for K-12 Domestic, International, and Performing Arts that reflects each audience's distinct decision journey.
• Audit, prioritize, and systematically update existing content to improve quality, accuracy, SEO performance, and brand consistency.
• Own the SEO strategy - keyword research, content gap analysis, on-page optimization, and internal linking architecture.
• Build an editorial content calendar that supports organic search growth through destination guides, trip planning resources, and educator-focused content.
• Partner with Sr Manager, Paid Media to ensure landing pages convert paid traffic efficiently.
• Manage the CMS day-to-day - publishing, updating, and A/B testing content across the site.
• Collaborate with Creative & Production on photography, video, and design assets for the site.
• Work with IT/Development on content improvements and UX enhancements.
• Maintain content governance - ensuring all published content is on-brand, accurate, and current.

Skills

SEO strategy

Content strategy

CMS management

Editorial writing

Analytics (GA4)

UX/CRO awareness

Lead generation / CRO

Salesforce/HubSpot familiarity

Tools

WordPress

Contentful

Google Analytics 4

Search Console

Job description

WorldStridesis the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.

Job Description

WorldStrides' website is our most important marketing asset - and it is underperforming as a lead generation tool. As Senior Manager of Website Content, you will own the content strategy and execution across worldstrides.com and all program sub-sites, transforming them into high-performing, SEO-driven, conversion-optimized destinations for educators, students, and parents. You will bring together editorial strategy, SEO expertise , UX sensibility, and project management rigor to build a website content engine that drives organic traffic, captures leads, and tells the WorldStrides story at every stage of the funnel.

Responsibilities

• Own the website content strategy across worldstrides.com and all program pages - from homepage messaging to destination content to conversion landing pages
• Develop a segment-specific content architecture for K-12 Domestic, International, and Performing Arts that reflects each audience's distinct decision journey
• Audit, prioritize, and systematically update existing content to improve quality, accuracy, SEO performance, and brand consistency

SEO & Organic Traffic Growth

• Own the SEO strategy - keyword research, content gap analysis, on-page optimization, and internal linking architecture
• Build an editorial content calendar that supports organic search growth through destination guides, trip planning resources, and educator-focused content
• Partner with Sr Manager, Paid Media to ensure landing pages convert paid traffic efficiently

CMS Management & Execution

• Manage the CMS day-to-day - publishing, updating, and A/B testing content across the site
• Collaborate with Creative & Production on photography, video, and design assets for the site
• Work with IT/Development on content improvements and UX enhancements
• Maintain content governance - ensuring all published content is on-brand, accurate, and current

WHAT SUCCESS LOOKS LIKE

• Organic search traffic growing quarter-over-quarter across all program areas
• Website MQL conversion rate improving through content optimization and CRO
• All program pages meeting brand and SEO quality standards within 6 months
• Bounce rate and time-on-site improving across key landing pages

Qualifications

• 5-7 years of website content strategy, digital content, or SEO experience
• Demonstrated ability to own a website content program end-to-end from strategy to execution
• Strong SEO expertise including technical SEO fundamentals, keyword research, and content optimization
• Experience managing a CMS such as WordPress, Contentful, or similar platforms
• Excellent writing and editing skills - you produce compelling, on-brand content yourself
• Analytical - you use GA4, Search Console, and content performance data to make decisions
• UX or CRO background - you have run A/B tests and interpreted user behavior data (preferred)
• Familiarity with Salesforce or HubSpot for understanding web-to-CRM lead flow (preferred)

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment

Compensation Range

$55,000 - $85,000 USD

The salary range listed for this position represents WorldStrides' good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.