Head of Web & Organic Growth

C2 Education; Johns Creek (GA); On-site; USD 100,000 - 140,000; Full time

Job summary

C2 Education is seeking a Web & Organic Growth Manager to lead organic search efforts, local SEO governance, and the website optimization roadmap. The role collaborates with the Chief Marketing Officer to enhance brand positioning across 97 corporate centers and 17 franchises.

Ideal candidates bring hands-on SEO, AEO expertise, and a data-driven approach to content strategy, technical SEO, and conversion optimization, across multi-location operations.

Qualifications

• Five or more years of progressive SEO/AEO, content-led growth, conversion optimization, and website management experience.

Responsibilities

• Own the SEO/AEO & Local SEO strategy, including content roadmap and governance for local listings.
• Manage the website roadmap, content operations, and optimization aligned with growth and brand priorities.
• Lead conversion rate optimization for web forms, landing pages, and user journeys with testing and learning.
• Build a structured test pipeline for creative, audiences, landing pages, and conversion experiences.
• Create reporting on organic visibility, traffic quality, conversion, content performance, and website health; leverage AI for automation where appropriate.

Skills

Hands-on SEO

AEO & Local SEO

Web development experience

Content-led growth

Conversion optimization

Analytical judgment

Job description

C2 Education is seeking a Web & Organic Growth Manager to lead organic search efforts, local SEO governance, and the website optimization roadmap. The role collaborates with the Chief Marketing Officer to enhance brand positioning across 97 corporate centers and 17 franchises.

Ideal candidates bring hands-on SEO, AEO expertise, and a data-driven approach to content strategy, technical SEO, and conversion optimization, across multi-location operations.