Growth Architect: Web, SEO & Local

C2 Educational Systems; Johns Creek (GA); On-site; USD 110,000 - 125,000; Full time

Job summary

C2 Educational Systems is seeking a Web & Organic Growth Manager to lead SEO/AEO, Local SEO, and website optimization across Johns Creek and multi-location centers. You will own the content roadmap, governance, and data-driven growth strategy to attract families throughout the decision journey.

You will collaborate with marketing, lifecycle, and operations, leveraging analytics, AI tools, and testing to improve visibility, usability, and conversion across our centralized marketing programs.

Qualifications

• Hands-on SEO, AEO and web development experience.
• Five+ years of progressive SEO/AEO, content-led growth, conversion optimization, and website management experience; agency-to-internal transition is a plus.
• Analytical judgment.
• Ability to work through complex channel and conversion data, identify issues and root causes, design credible tests, and explain business implications.
• Systems orientation.
• Fluency with web analytics and testing platforms; interest in automation, accurate measurement, and improving workflows.
• Collaborative execution.
• Ability to work with lifecycle, performance media, creative, and field stakeholders; multi-location consumer services experience and education experience are preferred.

Responsibilities

• Own the website roadmap, governance, content operations, and a continuous improvement plan.
• Develop and execute the organic growth strategy across technical SEO, on-page SEO, content, local search, internal linking, structured data, and digital authority.
• Manage and optimize program, service, resource, campaign, and center location pages for accuracy, findability, UX, and conversions.
• Monitor website health, core web vitals, crawlability, indexing, accessibility, mobile experience, redirects, and other factors affecting discoverability.
• Partner with Performance Media on landing pages, message alignment, paid search insights, and conversion improvements while retaining ownership of the web experience.
• Partner with Lifecycle & Marketing Operations to ensure reliable form capture, lead routing, and integration between the website and marketing systems.
• Lead conversion rate optimization for web forms, calls to action, landing pages, navigation, and key user journeys through research, testing, and performance analysis.
• Build a structured test pipeline for creative, audiences, landing pages, and conversion experiences; define hypotheses and success criteria; analyze results and document learnings.

Skills

Hands-on SEO

AEO

Web development

Analytical judgment

Data-driven decision making

Web analytics

Automation interest

Collaboration

Job description

C2 Educational Systems is seeking a Web & Organic Growth Manager to lead SEO/AEO, Local SEO, and website optimization across Johns Creek and multi-location centers. You will own the content roadmap, governance, and data-driven growth strategy to attract families throughout the decision journey.

You will collaborate with marketing, lifecycle, and operations, leveraging analytics, AI tools, and testing to improve visibility, usability, and conversion across our centralized marketing programs.