Senior SEO & AEO Lead — Drive Organic Growth

Morgan & Morgan, P.A.

New York (NY)

On-site

USD 100,000 - 120,000

Full time

14 days+

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Job summary

Morgan & Morgan, P.A. in Brooklyn seeks an experienced SEO leader to own organic and local search and answer engine optimization.

You will mentor a team, collaborate with marketing, engineering and product, and drive initiatives that boost visibility and lead quality. You will analyze performance, present insights to executives, stay ahead of AI-driven search trends, and pilot new tools to improve efficiency.

Qualifications

6 or more years of SEO experience at mid to large organizations with multiple locations
3 or more years of experience directly managing teams
Advanced experience analyzing and optimizing content for organic lead generation
Proven experience optimizing for generative AI engines, answer platforms, and emerging discovery tools
Demonstrated success generating leads from organic search results pages, answer engines, and other organic acquisition channels
Deep understanding of technical SEO and on-site optimization best practices
Ability to deliver clear, actionable recommendations across content, internal linking, and technical improvements
Proven experience building internal linking strategies, local SEO campaigns, content programs, site speed improvements, and usability enhancements for both organic and paid users
Strong knowledge of local SEO ranking factors and performance drivers
Proficiency with SEO and analytics tools including Conductor, SEMrush, Mouseflow, Google Analytics 4, Supermetrics, Google Business Profile, BrightLocal, Authority Labs, and similar platforms
Consistent engagement with evolving SEO and AEO trends
Experience influencing website UX and usability decisions across devices from a search performance perspective
Experience managing enterprise SEO programs within content management systems

Responsibilities

SEO and AEO Strategy: Own and execute the organic search, local search, and answer engine optimization strategy. Drive visibility and lead generation across traditional search engines and emerging generative AI platforms, ensuring delivery of all core departmental initiatives.
Team Leadership: Manage direct reports while providing strategic guidance to broader partners. Support team growth and performance across both AI driven visibility initiatives and traditional organic search programs.
Cross-Functional Collaboration: Lead initiatives that require alignment across marketing, brand, engineering, product, and other internal teams. Translate SEO and AEO needs into clear requirements and drive execution through collaboration and influence.
Measurement and Insights: Analyze, document, and present SEO and AEO performance on a daily, weekly, monthly, and quarterly basis. Communicate insights clearly to marketing leadership and executive stakeholders, connecting performance to business outcomes.
Innovation and Experimentation: Stay current on SEO, AEO, and digital marketing trends. Proactively test new tools, platforms, and strategies to improve organic visibility, lead quality, and efficiency.