Associate Director, Organic Growth & Content

Cresset; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Annual incentive

Medical, dental, vision

401(k) retirement plan

Life insurance

Parking and transportation programs

Job summary

Cresset is seeking an Associate Director of Organic Content & Growth (SEO & GEO/AEO) to drive scalable organic growth. You will own content strategy, write and edit high-quality material, and collaborate with internal experts and external partners to boost brand authority and generates qualified leads.

In this hands-on role, you will optimize content for discoverability across search engines and AI-driven platforms, manage editorial workflows, and stay ahead of evolving SEO and AI trends to

Qualifications

• 5+ years of experience in content marketing, SEO content, organic growth, editorial, or a related marketing role.
• Excellent writing and editing skills, with recent experience personally creating long-form and digital content.
• Strong hands-on SEO experience, including keyword research, search intent, content optimization, internal linking, and performance analysis.
• Working knowledge of GEO/AEO and how content is increasingly discovered and cited through AI-powered search experiences.
• Proven experience creating and optimizing content that drives measurable organic traffic, engagement, leads, or other business outcomes.
• Demonstrated ability to take content from research and brief development through writing, optimization, publishing, and performance measurement.
• Experience managing content production workflows and collaborating with agencies, consultants, or external partners.
• Strong analytical skills and experience with SEO and performance tools such as GA4, Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Strong communication, project management, and stakeholder management skills.
• Collaborative, curious, and comfortable working in a fast-moving environment where priorities evolve and experimentation is encouraged.

Responsibilities

• Personally write, edit, optimize, and refresh high-quality content, including thought leadership, educational articles, website content, landing pages, and other digital assets.
• Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead generation objectives.
• Conduct keyword, search intent, competitive, and content gap research and translate insights into content briefs and finished content.
• Partner directly with internal subject matter experts to turn complex financial topics and ideas into clear, engaging, authoritative content.
• Partner with external SEO consultants to identify opportunities, develop content briefs, and execute content initiatives.
• Identify and execute opportunities to increase off-site visibility and authority through third-party profile optimization, industry rankings, guest articles, interviews, publisher placements, citations, and brand mentions.

Job description

Cresset is seeking an Associate Director of Organic Content & Growth (SEO & GEO/AEO) to drive scalable organic growth. You will own content strategy, write and edit high-quality material, and collaborate with internal experts and external partners to boost brand authority and generates qualified leads.

In this hands-on role, you will optimize content for discoverability across search engines and AI-driven platforms, manage editorial workflows, and stay ahead of evolving SEO and AI trends to