Head of Venue Sales & Experience

lalliancenewyork; New York (NY); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Vacation & holidays

Health insurance

Retirement plan (403b)

Free French classes

Commuter benefits (pre-tax)

Membership

Job summary

L’Alliance New York in New York, NY seeks an entrepreneurial Director of Venue Sales & Experience to lead earned income from theater, auditorium, and event spaces. You will own the end-to-end sales lifecycle, build corporate partnerships, and drive private events while aligning with our cultural mission.

Reporting to the Vice President of External Affairs & Advancement, you will collaborate across facilities, programming, IT, and finance to ensure seamless events, strong pricing, and

Qualifications

• 10+ years in venue sales or related fields.
• Proven track record in driving revenue for non-profit or cultural venues.
• Strong negotiation, networking, and presentation abilities.
• Proficiency with CRM, calendars, and financial tools.

Responsibilities

• Develop and execute a commercial rental strategy to maximize earned income; identify new revenue streams.
• Manage the complete sales pipeline, conduct property tours, negotiate rental contracts, ensure nonprofit compliance.
• Collaborate with marketing to design collateral, update venue listings, monitor NYC market trends to optimize pricing structures.
• Partner with Facilities, Events, IT, and Security to ensure seamless event execution; oversee budgeting, invoicing, and payroll routines.
• Staff front of house and event teams for rental events to ensure exceptional client experiences.

Skills

Venue sales

Hospitality sales

Property management

Commercial leasing

Negotiation

Networking

Presentation

Tools

CRM software

Venue management calendars

Financial tracking tools

Job description

L’Alliance New York in New York, NY seeks an entrepreneurial Director of Venue Sales & Experience to lead earned income from theater, auditorium, and event spaces. You will own the end-to-end sales lifecycle, build corporate partnerships, and drive private events while aligning with our cultural mission.

Reporting to the Vice President of External Affairs & Advancement, you will collaborate across facilities, programming, IT, and finance to ensure seamless events, strong pricing, and