Head of US Consumer, Metabolic & Obesity

Zealand Pharma; Cambridge (MA); On-site; USD 275,000 - 325,000; Full time

Job summary

Zealand Pharma in Cambridge, MA, seeks a Head of US Consumer (Metabolic & Obesity Franchise) to shape consumer-driven demand and patient activation across an emerging portfolio, including collaboration with Roche/Genentech. This hands-on leadership role builds the strategy, teams, and partner networks for a regulated, prescription-focused market.

You will work across Medical, Regulatory and Policy, align with Genentech, and drive integrated omnichannel activation, leveraging AI and data to move

Qualifications

• 10+ years of consumer marketing and brand-building experience in healthcare, CPG, FMCG, or a comparable non-traditional consumer environment.

Responsibilities

• Own the US consumer vision and strategy across obesity/metabolic portfolio.
• Build the US consumer strategy from the ground up including target customer, positioning, and demand-creation architecture.
• Partner with Medical Affairs to develop pre-launch/market shaping initiatives with consumers and advocacy partners.
• Translate product profiles into compliant, motivating consumer value propositions across channels.
• Lead the consumer agenda inside joint commercialization forums with Genentech, bringing provocative ideas and alignment to scale.
• Apply AI, data, and marketing technology to activate audiences and optimize campaigns.

Skills

Consumer marketing

Brand building

Healthcare experience

Product launches

Cross-functional leadership

Job description

Zealand Pharma in Cambridge, MA, seeks a Head of US Consumer (Metabolic & Obesity Franchise) to shape consumer-driven demand and patient activation across an emerging portfolio, including collaboration with Roche/Genentech. This hands-on leadership role builds the strategy, teams, and partner networks for a regulated, prescription-focused market.

You will work across Medical, Regulatory and Policy, align with Genentech, and drive integrated omnichannel activation, leveraging AI and data to move