Associate Director, Market Analytics & Launch Strategy

Zealand Pharma U.S., Inc.; Cambridge (MA); On-site; USD 158,000 - 218,000; Full time

Job summary

Zealand Pharma U.S., Inc. in Cambridge, MA, seeks an Associate Director, Market Analytics to shape our insights agenda for launches in obesity and rare diseases.

You will lead market analytics and competitive intelligence to inform go-to-market strategy, launch execution, and long-range planning across our portfolio. You will leverage IQVIA, IPSOS, KOMODO data to produce actionable insights, partner with Commercial, Finance, Market Access, and Forecasting teams, and present strategic findings to

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field; advanced degree preferred.
• 8–10 years of progressive experience in market research, market analytics, competitive intelligence, or strategic planning within pharma/biotech.
• Demonstrated fluency in IQVIA platforms (NPA SMART, LAAD Flexview) and other major data sources (IPSOS, Symphony Health, KOMODO).
• Strong understanding of U.S. healthcare market dynamics, including payer landscape, HCP segmentation, market access, and specialty pharmaceutical channels.
• Highly proficient in Excel and PowerPoint; experience with Tableau, Power BI, or SQL is a plus.
• Willingness to travel domestically and internationally as needed (approximately 20%).

Responsibilities

• Drive the usage of secondary data across market research, forecasting support, and competitive intelligence, with emphasis on the U.S. obesity and rare disease markets
• Synthesize data from major providers (IQVIA LAAD/Flexview, NPA/SMART, IPSOS, KOMODO) into actionable market trends and strategic recommendations
• Partner with Commercial, Finance, Market Access, and Forecasting teams to integrate market analytics into strategic plans and revenue modeling
• Present strategic market analytics to executive leadership on market entry, product positioning, and competitive risk
• Translate complex market data into clear, compelling narratives for audiences ranging from senior executives to commercial teams
• Build and maintain dashboards and datasets enabling self-service analytics and visibility into market performance and strategic KPIs

Job description

Zealand Pharma U.S., Inc. in Cambridge, MA, seeks an Associate Director, Market Analytics to shape our insights agenda for launches in obesity and rare diseases.

You will lead market analytics and competitive intelligence to inform go-to-market strategy, launch execution, and long-range planning across our portfolio. You will leverage IQVIA, IPSOS, KOMODO data to produce actionable insights, partner with Commercial, Finance, Market Access, and Forecasting teams, and present strategic findings to