Strategic Market Analytics Lead – US Pharma Launches

Zealand Pharma; Cambridge (MA); On-site; USD 158,000 - 218,000; Full time

Job summary

Zealand Pharma is seeking an Associate Director, Market Analytics to shape the insights agenda for upcoming launches in obesity and rare diseases. You will lead market analysis and competitive intelligence across the U.S.

market to inform go-to-market strategy, launch execution, and long-range business planning. You will synthesize data from IQVIA LAAD/Flexview, NPA/SMART, IPSOS, and other providers, partner with Commercial, Finance, Market Access, and Forecasting teams, and present insights to

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field; MBA or advanced degree preferred.
• 8–10 years of progressive experience in market research, market analytics, competitive intelligence, or strategic planning within pharma/biotech.
• Fluency in IQVIA platforms (NPA SMART, LAAD Flexview) and other major data sources (IPSOS, Symphony Health, KOMODO).
• Strong understanding of U.S. healthcare market dynamics including payer landscape, HCP segmentation, market access, and specialty pharmaceutical channels.
• Excel and PowerPoint proficiency; Tableau, Power BI, or SQL is a plus.
• Willingness to travel domestically and internationally (~20%).

Responsibilities

• Drive usage of secondary data across market research, forecasting support, and competitive intelligence with emphasis on U.S. markets.
• Synthesize data from major providers into actionable market trends and strategic recommendations.
• Partner with Commercial, Finance, Market Access, and Forecasting teams to integrate market analytics into strategic plans and revenue modeling.
• Present strategic market analytics to executive leadership on market entry, product positioning, and competitive risk.
• Translate complex market data into clear, compelling narratives for audiences from senior executives to commercial teams.
• Build and maintain dashboards and datasets enabling self-service analytics and visibility into market performance and KPIs.

Skills

Market Analytics

Competitive Intelligence

US Market Dynamics

Education

Bachelor's degree in Business/Marketing/Economics

MBA or advanced degree preferred

Tools

Tableau

Power BI

SQL

Job description

Zealand Pharma is seeking an Associate Director, Market Analytics to shape the insights agenda for upcoming launches in obesity and rare diseases. You will lead market analysis and competitive intelligence across the U.S.

market to inform go-to-market strategy, launch execution, and long-range business planning. You will synthesize data from IQVIA LAAD/Flexview, NPA/SMART, IPSOS, and other providers, partner with Commercial, Finance, Market Access, and Forecasting teams, and present insights to