Head of Strategy & Creative Innovation (Experiential)

Adelphi Group; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

In-office three days a week

Competitive compensation

Job summary

Omnicom Media’s IMPACT US is seeking a VP, Strategy and Creative Solutions to lead strategic vision across experiential, amplified OOH, print, and studio. You will oversee the Creative Strategy team, drive original ideation, and ensure pitches are compelling and commercially sound.

The role requires guiding senior relationships, developing scalable briefs, and shaping opportunities with leadership across the organization for growth.

Qualifications

• 10+ years in brand, creative, experiential, or integrated marketing strategy.
• Proven success turning business challenges, audience insights, and trends into original concepts and measurable outcomes.
• Experience leading cross-functional pitch development and client engagements.
• Strong understanding of production, feasibility, and budgeting.

Responsibilities

• Set IMPACT’s strategic and creative direction across experiential, amplified OOH, print, studio, and integrated production.
• Lead and mentor the Director of Creative Strategy and broader team, setting priorities and resources.
• Partner with VP IMPACT X on intake and opportunity qualification and determine response scope.
• Translate client challenges into actionable briefs with clear audience opportunities and outcomes.
• Own ideation and concept development across IMPACT’s offerings and guide the team toward distinctive ideas.
• Guide strategic narrative and pitches, connecting insights to production approaches and client objectives.

Skills

Brand strategy

Team leadership

Experiential marketing

Storytelling

Pitch development

Client relationship management

Job description

Omnicom Media’s IMPACT US is seeking a VP, Strategy and Creative Solutions to lead strategic vision across experiential, amplified OOH, print, and studio. You will oversee the Creative Strategy team, drive original ideation, and ensure pitches are compelling and commercially sound.

The role requires guiding senior relationships, developing scalable briefs, and shaping opportunities with leadership across the organization for growth.