VP, Strategy & Creative Growth

RapportWW; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

RapportWW seeks a seasoned VP, Strategy and Creative Solutions to lead IMPACT US’s strategic vision across experiential, amplified OOH, print, studio, and integrated production. You translate business challenges and audience insights into distinctive ideas that drive client outcomes and growth.

You will oversee the Director of Creative Strategy and the Strategy team, shaping original ideation, pitches, and scalable processes while growing the team’s capabilities and capacity.

Qualifications

• 10+ years in brand/creative/experiential strategy with leadership.
• Proven ability to translate insights into original concepts and pitches.
• Experience in experiential marketing and integrated campaigns.
• Mentorship and capability-building within growing organizations.
• Strong production and budgeting understanding.
• Excellent storytelling and presentation skills.
• Ability to balance strategic leadership with hands-on development.

Responsibilities

• Set strategic and creative direction across experiential, OOH, print, studio, and production.
• Lead and mentor the Strategy team; manage resources and expectations.
• Assess opportunities with IMPACT X on feasibility and scope.
• Translate client challenges into briefs with clear outcomes.
• Own ideation and concept development across offerings.
• Guide pitches' narrative and quality; support development and delivery.
• Build senior client relationships and seek new business growth.
• Collaborate across pillars to blend capabilities and identify new revenue.
• Ensure ideas are feasible, commercially sound, and scalable.
• Define KPIs and evaluate effectiveness; apply learnings.
• Develop scalable briefing and review processes; create reusable assets.
• Represent IMPACT’s point of view via thought leadership and partnerships.

Skills

Brand strategy

Creative strategy

Team leadership

Pitch development

Storytelling

Client relationship mgmt

Job description

RapportWW seeks a seasoned VP, Strategy and Creative Solutions to lead IMPACT US’s strategic vision across experiential, amplified OOH, print, studio, and integrated production. You translate business challenges and audience insights into distinctive ideas that drive client outcomes and growth.

You will oversee the Director of Creative Strategy and the Strategy team, shaping original ideation, pitches, and scalable processes while growing the team’s capabilities and capacity.