Strategic Creative Solutions Architect

OMGUS Outdoor Media Group LLC; United States; On-site; USD 150,000 - 180,000; Full time

Job summary

Interpublic is seeking a VP, Strategy and Creative Solutions to lead IMPACT’s strategic vision across experiential, amplified OOH, print, studio, and integrated production. The role shapes original ideation, strategic direction, and high-quality pitches while managing senior relationships and growing the team’s capabilities.

This senior leader translates challenges and insights into distinctive, commercially sound ideas.

Qualifications

• 10+ years in brand, creative, experiential, or integrated marketing strategy with leadership.
• Proven ability to turn business challenges into original concepts and measurable outcomes.
• Experience in experiential marketing, amplified OOH, branded experiences, and integrated campaigns.
• Ability to mentor strategy talent and build workflows within a growing organization.
• Strong understanding of production, feasibility, vendor collaboration, and budgeting.

Responsibilities

• Set strategic and creative direction across experiential, amplified OOH, print, studio, and integrated production. Establish standards for originality, relevance, strategic thinking, and the quality of client recommendations.
• Lead and mentor the Director of Creative Strategy and broader team. Set priorities, allocate resources across briefs, pitches, and proactive initiatives, and establish performance expectations.
• Partner with VP on intake and opportunity qualification, considering complexity, business potential, timing, and capacity. Determine response type (quick-turn vs. comprehensive pitch).
• Translate client challenges into actionable briefs with clear audience opportunities, objectives, and desired outcomes.
• Own original ideation and concept development across offerings; lead brainstorms and guide the team toward distinctive ideas grounded in brand objectives.
• Own the strategic narrative and quality of key pitches; collaborate with leadership to connect insights, concepts, and client objectives.
• Build senior client and agency relationships through discovery conversations and proactive recommendations for growth.
• Work with pillar leaders to combine capabilities into stronger solutions and identify new offerings.
• Guide feasibility and vendor collaboration with leadership to ensure ideas are achievable and scalable.
• Guide audience research and competitive intelligence to inform ideas and evaluate effectiveness.
• Develop scalable briefing, ideation, and review frameworks balancing ambition with timelines.
• Represent IMPACT’s strategic point of view through thought leadership and partnerships.

Skills

Brand strategy

Creative strategy

Experiential marketing

Team leadership

Pitch development

Stakeholder facilitation

Job description

Interpublic is seeking a VP, Strategy and Creative Solutions to lead IMPACT’s strategic vision across experiential, amplified OOH, print, studio, and integrated production. The role shapes original ideation, strategic direction, and high-quality pitches while managing senior relationships and growing the team’s capabilities.

This senior leader translates challenges and insights into distinctive, commercially sound ideas.