Director of Creator Strategy & Impact

OMDUS OMD USA LLC; United States; On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media is seeking a Director of Strategy to lead integrated, insight-driven plans across media and creator ecosystems. You will guide senior client teams, translate consumer insights into actionable influencer strategies, and partner with activation to deliver scalable performance.

You will own the strategic vision for key accounts, develop briefs, set KPIs, and champion data-informed decision making.

Qualifications

• 7-10+ years in strategy with leadership of large, multi-channel initiatives.
• Strong fluency in media planning, digital innovation, influencer partnerships.
• Data-driven strategies tied to brand and business outcomes.
• Comfort with programmatic principles and planning tools.
• Deep audience insight capabilities translating signals to briefs.
• Excellent client communication and executive storytelling.
• Proven team leadership; cross-functional collaboration experience.
• Retail/CPG experience preferred; familiarity with alcohol/beverage or global markets a plus.

Responsibilities

• Orchestrate cross-functional teams to deliver unified plans and flawless execution.
• Lead planning and translate objectives into strategic roadmaps and KPIs.
• Provide executive-ready narratives and recommendations guiding decisions.
• Build integrated strategies grounded in audience and cultural insights.
• Lead influencer strategy and align creator roles with platform behaviors.
• Develop briefs and media packages connecting storytelling with distribution and measurement.
• Establish benchmarks; set hypotheses and test-and-learn agendas.
• Partner with activation to ensure alignment from contracting to delivery.
• Drive reporting, readouts, and optimization across content, channel mix, and spend.
• Define success metrics and cohesive measurement across ad and organic influencer outputs.
• Mentor strategists; contribute to thought leadership and internal playbooks.

Skills

Strategy leadership

Media planning

Influencer partnerships

Data-driven insights

Executive storytelling

Team leadership

Cross-functional collaboration

Tools

Influencer tech platform

Social analytics suites

MMM/MTA tools

Job description

Omnicom Media is seeking a Director of Strategy to lead integrated, insight-driven plans across media and creator ecosystems. You will guide senior client teams, translate consumer insights into actionable influencer strategies, and partner with activation to deliver scalable performance.

You will own the strategic vision for key accounts, develop briefs, set KPIs, and champion data-informed decision making.