Experience Planning Director — Media Strategy & Innovation

Adelphi Group; Dallas (TX); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom is seeking a Senior Director, Experience Planning to lead strategic media planning across multiple channels, collaborating with agency teams, creative partners, and media owners. The role emphasizes innovation, data-driven decision making, and leadership of senior staff.

The Senior Director will shape the vision, manage budgets, and ensure campaigns deliver high-quality results aligned with client objectives and organizational goals.

Qualifications

• 10+ years of integrated media planning experience.
• Track record of handling big client ambitions.
• Ability to create and execute a holistic channel approach to planning.
• Experience collaborating with media owners, agency business units and creative agency partners.
• Proven leadership ability and experience managing a team; a strong desire and a ability to grow and develop talent.
• Advanced knowledge of media fundamentals and an ability to educate at all levels.
• Strong comfort level with data, analytics, and measurement

Responsibilities

• Lead the daily strategic needs of the business and integrate with broader agency teams, creative partners, and media owners.
• Orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more.
• Provide leadership to managers and senior staff, ensuring oversight and accountability for multiple teams.
• Develop and implement departmental plans aligned with priorities; drive collaboration and operational excellence.
• Develop promotion production plans, budgets and forecasts; monitor results and optimize spend.

Skills

Integrated media planning

Leadership

Data analytics

Education

Bachelor's degree

Job description

Omnicom is seeking a Senior Director, Experience Planning to lead strategic media planning across multiple channels, collaborating with agency teams, creative partners, and media owners. The role emphasizes innovation, data-driven decision making, and leadership of senior staff.

The Senior Director will shape the vision, manage budgets, and ensure campaigns deliver high-quality results aligned with client objectives and organizational goals.