Head of Social & Creator Strategy

American Dream; East Rutherford (NJ); On-site; USD 180,000 - 280,000; Full time

Job summary

American Dream is seeking a Director of Social Media to architect and lead the strategy for our organic social, influencer partnerships, and content ecosystem. You will drive cultural relevance, measurable outcomes, and revenue through a best-in-class social capability, working on-site to capture real moments and translate energy into platform-native storytelling.

Reporting to senior marketing leadership, you will manage a multidisciplinary team across social, influencer, and content creation,

Qualifications

• 10+ years of experience in social media, content, influencer, or digital marketing with leadership experience at scale.
• Proven track record building and leading high-performing social and creator teams.
• Deep expertise in organic social platforms, creator ecosystems, and influencer marketing.
• Strong understanding of how social integrates with paid media, CRM, PR, and digital marketing.
• Experience tying social and influencer efforts to measurable business outcomes.
• Exceptional storytelling instincts with a data-driven mindset.
• Comfortable operating in fast-paced, highly visible, experiential environments.
• Excellent stakeholder management and executive communication skills.

Responsibilities

• Define and own organic social and influencer strategy across Instagram, TikTok, YouTube, X, Reddit, LinkedIn, and emerging platforms.
• Build a scalable creator and influencer ecosystem for always-on content and tentpole moments.
• Lead, mentor, and develop a high-performing team of social managers, creators, and influencers.
• Establish workflows for planning, production, publishing, and community management.
• Partner with Paid Media, CRM, Digital, PR, and Events to align messaging and audience strategy.
• Bridge social activity to business KPIs like traffic, ticket sales, and on-property revenue.
• Build weekly and monthly reporting translating social performance into actionable leadership insights.

Skills

Social media leadership

Team leadership

Organic social marketing

Data-driven mindset

Stakeholder management

Executive communication

Experiential marketing

Job description

American Dream is seeking a Director of Social Media to architect and lead the strategy for our organic social, influencer partnerships, and content ecosystem. You will drive cultural relevance, measurable outcomes, and revenue through a best-in-class social capability, working on-site to capture real moments and translate energy into platform-native storytelling.

Reporting to senior marketing leadership, you will manage a multidisciplinary team across social, influencer, and content creation,