Head of Social Content Production & Scale

Viral Nation; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Viral Nation seeks a Head of Social Content Production to architect, lead, and evolve our content production ecosystem. You will oversee the people, processes, partnerships, and infrastructure enabling content at scale across global brand partners.

You’ll work with creative strategy leaders to translate ambition into efficient production approaches, build a world-class network of creators, and champion AI-driven improvements while maintaining high creative standards.

Qualifications

• 7+ years of experience in social-first content production or related operations.
• Experience leading teams and scaling production capabilities.
• Strong understanding of social platforms (TikTok, Instagram, YouTube) and platform-specific production needs.
• Proven ability to manage resource allocation, capacity, and staff utilization across multiple clients.

Responsibilities

• Own the production and delivery ecosystem across Viral Nation’s portfolio of global brand partners.
• Establish scalable production models for lo-fi to high-production content.
• Oversee budgets and delivery performance across the portfolio.
• Partner with senior leaders to translate creative ambition into efficient production approaches.
• Lead planning and allocation of internal and freelance resources across client work.

Skills

Social content production

Team leadership

Resource allocation

Production operations

Creator relations

Budget management

AI in production

Tools

AI-enabled tools

Job description

Viral Nation seeks a Head of Social Content Production to architect, lead, and evolve our content production ecosystem. You will oversee the people, processes, partnerships, and infrastructure enabling content at scale across global brand partners.

You’ll work with creative strategy leaders to translate ambition into efficient production approaches, build a world-class network of creators, and champion AI-driven improvements while maintaining high creative standards.